Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

Filter

Filter
Sort by:

415 products

Texas in Verdant Tone Jeans WranglerTexas in Verdant Tone Jeans Wrangler
Spare CHF 16.00
Rodeo Utility Jacket in Bohemian Blue Jackets WranglerRodeo Utility Jacket in Bohemian Blue Jackets Wrangler
Rodeo Utility Jacket in Bohemian Blue OfferCHF143.90 Regular priceCHF159.90
Save CHF 12.00
Texas in Slate Shade Jeans WranglerTexas in Slate Shade Jeans Wrangler
Texas in Slate Shade OfferCHF107.90 Regular priceCHF119.90
Frontier in Jungle Jasper Jeans WranglerFrontier in Jungle Jasper Jeans Wrangler
Save CHF 5.00
Graphic Tee in Faded Black T-Shirts Wrangler   Graphic Tee in Faded Black T-Shirts Wrangler
Graphic Tee in Faded Black OfferCHF39.90 Regular priceCHF44.90
Save CHF 10.00
Crewneck Sweatshirt in Vintage White Sweatshirts Wrangler   Crewneck Sweatshirt in Vintage White Sweatshirts Wrangler
Crewneck Sweatshirt in Vintage White OfferCHF79.90 Regular priceCHF89.90
Save CHF 20.00
Corduroy Aviator in Black Jackets Wrangler   Corduroy Aviator in Black Jackets Wrangler
Corduroy Aviator in Black OfferCHF179.90 Regular priceCHF199.90
Save CHF 70.00
Parka Jacket in Ivy Green Jackets Wrangler   Parka Jacket in Ivy Green Jackets Wrangler
Parka Jacket in Ivy Green OfferCHF169.90 Regular priceCHF239.90
Sign Off Crew in Navy Sweatshirts Wrangler   Sign Off Crew in Navy Sweatshirts Wrangler
Save CHF 70.00
Denim Vest in Blue Sunrise Jackets Wrangler   Denim Vest in Blue Sunrise Jackets Wrangler
Denim Vest in Blue Sunrise OfferCHF69.90 Regular priceCHF139.90
Save CHF 80.00
Anti Fit Jacket in Wrangler Blue Jackets Wrangler   Anti Fit Jacket in Wrangler Blue Jackets Wrangler
Anti Fit Jacket in Wrangler Blue OfferCHF79.90 Regular priceCHF159.90
Regular chino in cornstalk pants WranglerRegular chino in cornstalk pants Wrangler
Save CHF 11.00
Drawstring Carpenter in Canyon Sand Pants WranglerDrawstring Carpenter in Canyon Sand Pants Wrangler
Drawstring Carpenter in Canyon Sand OfferCHF98.90 Regular priceCHF109.90
Save CHF 14.00
Greensboro in Dark Navy Pants Wrangler   Greensboro in Dark Navy Pants Wrangler
Greensboro in Dark Navy OfferCHF115.90 Regular priceCHF129.90
Save CHF 24.00
Larston in grisaille pants Wrangler   Larston in grisaille pants Wrangler
Larston in Grisaille OfferCHF95.90 Regular priceCHF119.90
Embroidery Tee in Black T-Shirts WranglerEmbroidery Tee in Black T-Shirts Wrangler
Americana Tee in Navy T-Shirts WranglerAmericana Tee in Navy T-Shirts Wrangler
Western Stitch Belt in Black Belt WranglerWestern Stitch Belt in Black Belt Wrangler
Save CHF 7.00
Ss 1 Pkt Shirt in Niagara Mist Shirts WranglerSs 1 Pkt Shirt in Niagara Mist Shirts Wrangler
Ss 1 Pkt Shirt in Niagara Mist OfferCHF57.90 Regular priceCHF64.90
Save CHF 9.00
Longsleeves Graphic Tee in Navy T-Shirts Wrangler   Longsleeves Graphic Tee in Navy T-Shirts Wrangler
Longsleeves Graphic Tee in Navy OfferCHF35.90 Regular priceCHF44.90
Save CHF 50.00
Transitional Puffer in Black Jackets Wrangler   Transitional Puffer in Black Jackets Wrangler
Transitional Puffer in Black OfferCHF109.90 Regular priceCHF159.90
Save CHF 8.00
Easy Beanie in Mole caps Wrangler   Easy Beanie in Mole caps Wrangler
Easy Beanie in Mole OfferCHF31.90 Regular priceCHF39.90
Save CHF 24.00
Frontier in Outlaw Indigo Jeans Wrangler   Frontier in Outlaw Indigo Jeans Wrangler
Frontier in Outlaw Indigo OfferCHF95.90 Regular priceCHF119.90
Logo Crew Sweat in Navy Sweatshirts Wrangler   Logo Crew Sweat in Navy Sweatshirts Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!