Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Casey Sherpa Jacket in Midnight Jackets Wrangler   Casey Sherpa Jacket in Midnight Jackets Wrangler
Casey Sherpa Jacket in Midnight OfferCHF143.90 Regular priceCHF179.90
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Easy Beanie in Navy Caps Wrangler   Easy Beanie in Navy Caps Wrangler
Easy Beanie in Navy OfferCHF31.90 Regular priceCHF39.90
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Bombato Belt in Dark Cognac Wrangler belt   Bombato Belt in Dark Cognac Wrangler belt
Bombato Belt in Dark Cognac OfferCHF51.90 Regular priceCHF64.90
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Washed Logo Cap in Navy Caps Wrangler   Washed Logo Cap in Navy Caps Wrangler
Washed Logo Cap in Navy OfferCHF31.90 Regular priceCHF39.90
Sign Off Tee in Navy T-Shirts Wrangler   Sign Off Tee in Navy T-Shirts Wrangler
Sign Off Crew in Black Sweatshirts Wrangler   Sign Off Crew in Black Sweatshirts Wrangler
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Puffer Jacket in Black Iris Jackets Wrangler   Puffer Jacket in Black Iris Jackets Wrangler
Puffer Jacket in Black Iris OfferCHF79.90 Regular priceCHF159.90
Logo Tee in Black T-Shirts Wrangler   Logo Tee in Black T-Shirts Wrangler
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Bomber Jacket in Darkest Spruce Jackets Wrangler   Bomber Jacket in Darkest Spruce Jackets Wrangler
Bomber Jacket in Darkest Spruce OfferCHF119.90 Regular priceCHF239.90
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Texas Low Stretch in Be Cool Jeans Wrangler   Texas Low Stretch in Be Cool Jeans Wrangler
Texas Low Stretch in Be Cool Offer fromCHF 69.90 Regular priceCHF139.90
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Texas Medium Stretch in Free Way Jeans Wrangler   Texas Medium Stretch in Free Way Jeans Wrangler
Texas Medium Stretch in Free Way Offer fromCHF 64.90 Regular priceCHF129.90
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River in Rodeo Bull Jeans Wrangler   River in Rodeo Bull Jeans Wrangler
River in Rodeo Bull OfferCHF69.90 Regular priceCHF139.90
Small Graphic Tee in Navy T-Shirts WranglerSmall Graphic Tee in Navy T-Shirts Wrangler
Sign Off Tee in Bistro Green T-Shirts WranglerSign Off Tee in Bistro Green T-Shirts Wrangler
Western Stitch Belt in Cognac Belt WranglerWestern Stitch Belt in Cognac Belt Wrangler
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Graphic Tee in Mid Grey Mel T-Shirts WranglerGraphic Tee in Mid Grey Mel T-Shirts Wrangler
Graphic Tee in Mid Grey Mel OfferCHF35.90 Regular priceCHF39.90
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Refined Polo Shirt in Blue T-Shirts WranglerRefined Polo Shirt in Blue T-Shirts Wrangler
Refined Polo Shirt in Blue OfferCHF48.90 Regular priceCHF54.90
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Polo Shirt in Banana Crepe T-Shirts WranglerPolo Shirt in Banana Crepe T-Shirts Wrangler
Polo Shirt in Banana Crepe OfferCHF44.90 Regular priceCHF49.90
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Crewneck Sweater in Timberwolf Pullover WranglerCrewneck Sweater in Timberwolf Pullover Wrangler
Crewneck Sweater in Timberwolf OfferCHF98.90 Regular priceCHF109.90
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Polo Shirt in Navy T-Shirts WranglerPolo Shirt in Navy T-Shirts Wrangler
Polo Shirt in Navy OfferCHF44.90 Regular priceCHF49.90
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Stripe Tee in Timberwolf T-Shirts WranglerStripe Tee in Timberwolf T-Shirts Wrangler
Stripe Tee in Timberwolf OfferCHF39.90 Regular priceCHF44.90
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Small Logo Tee in Faded Black T-Shirts WranglerSmall Logo Tee in Faded Black T-Shirts Wrangler
Small Logo Tee in Faded Black OfferCHF35.90 Regular priceCHF39.90
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1 Pkt Shirt in Large Indigo Plaid Shirts Wrangler1 Pkt Shirt in Large Indigo Plaid Shirts Wrangler
1 Pkt Shirt in Large Indigo Plaid OfferCHF71.90 Regular priceCHF79.90
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River in Cloudly Skies Jeans WranglerRiver in Cloudly Skies Jeans Wrangler
River in Cloudly Skies OfferCHF97.90 Regular priceCHF109.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!