History of a legend
In 1947, Wrangler, the iconic jeans and clothing company, launched a new line of jeans that would become a staple of western wear. Designed by celebrity tailor Rodeo Ben, the jeans were introduced to the American public under the name "Wrangler Authentic Western Jeans". These jeans quickly gained popularity due to their durability, quality and authenticity, not least thanks to the support of professional rodeo cowboys.
Rodeo legends like Jim Shoulders, Bill Linderman and Freckles Brown wore and tested the jeans and gave their endorsement. Their support was a key factor in furthering Wrangler's reputation for rugged, functional workwear that could withstand the rigors of rodeo competition and cowboy life.
The original version of these jeans, launched in 1947, was known as 11MWZ. However, five years later, in 1952, Wrangler made a slight change to the product and renamed it 13MWZ. This change was made to reflect the new denim fabric, which weighed 13 ounces per square yard, a heavier and more durable fabric that was ideal for rodeo and farm work.
The name 13MWZ stands for "Mens Western Zipper", where the "W" stands for the Western style and "Zipper" refers to the use of a durable zipper instead of traditional buttons. The larger tab on the zipper was designed specifically for cowboys to make it easy to operate while wearing gloves - a practical feature that further reinforces Wrangler's commitment to providing quality clothing for those who live and work in harsh outdoor conditions.
The 13MWZ jeans became the first choice for rodeo cowboys and Western enthusiasts and cemented Wrangler's position as the leading brand for durable, authentic western wear.
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