Since 1990, the Framework AG has been a key player in the distribution and sale of globally renowned clothing brands in Switzerland. Since 2019, the headquarters of Framework AG have been located in Hünenberg, Zug.

In summer 2021, we were proud to take over the two new and larger showrooms in the Trendhouse in Glattbrugg and refurnish them.

The world-famous jeans brands Lee & Wrangler are still regarded as solid pillars and strong partners of the company. In close cooperation with the parent company Kontoor, the two official Swiss online stores ch.lee.com and ch.wrangler.com also went live in summer 2021.

For the Turkish denim brand Mavi we have been the official Swiss sales partner for the Turkish denim brand Mavi since the spring/summer 2020 season and are delighted to have added a reliable and youthful brand in the jeans segment to our brand portfolio.

Another strong addition to our portfolio since January 2023 Salsa Jeans to our portfolio since January 2023. The Portuguese brand already enjoys cult status in certain circles and has the potential to be an ideal addition to the denim world!

Another stylish denim label, GAS Jeans, is expected in our showroom in 2024. The southern flair and Italian craftsmanship will make hearts beat faster right from the start.

We have been successful in the sports and athleisure segment since 2021 with the cult sportswear brand FILAand were also allowed to embed the Italian streetwear and boxer label Boxeur Des Rues as an additional extension to our showroom. With the high-level brand SikSilk another streetwear brand was added to our portfolio in fall 2023. All three sports fashion brands are seen as promising alternatives to major sports brands and have received positive reviews!

In the contemporary segment, we were also able to Colours & Sons and the newly launched clothing collection from Tamaris two strong, fresh and successful brands into our portfolio. We will be responsible for the distribution of both brands in Switzerland from the spring-summer delivery.

Another addition to the Framework family is the Italian contemporary shoe brand Pantofola d'Oro. With this segment expansion, we are strengthening and extending our already broad-based brand portfolio.

All in all, a well-rounded and strong portfolio which we are proud to represent in Switzerland and Liechtenstein.

Our online store has also received an upgrade that is well worth seeing. With a new logo, new layout and lots of energy, we are the proud operator and owner of Brandsloft.ch.

Discover us now!

"We do what we do because we love what we do - we are pro-fashionals!"