Since 1990 the Framework AG has been a major player in the distribution and sales of international fashion brands in Switzerland. Since 2019, our headquarters have been located in Hünenberg in the canton of Zug.

With a lot of passion and commitment, we were able to open our new, spacious showrooms in the Trendhouse Glattbrugg in summer 2021 - a place of inspiration and meeting for our partners and customers.

The renowned denim brands Lee and Wrangler continue to form the stable foundation of our portfolio. In close cooperation with our parent company Kontoor Brands, we have also been successfully operating the official Swiss online stores ch.lee.com and ch.wrangler.com since summer 2021.

Since the spring/summer 2020 collection, we are delighted to present the Turkish denim brand Mavi as an official Swiss distribution partner - a young, fresh label with a strong identity and a growing fan base. Also in the jeans segment, at the beginning of 2023 we were able to acquire the Portuguese brand Salsa Jeans whose innovative fits and Mediterranean flair perfectly complement our denim range.

Another highlight in the sporty urban segment is the Italian brand Boxeur des Ruesbrand, which has been part of our range since 2021. With its strong street style character, it fits perfectly with our brand image. With the entry of the British cult streetwear brand SikSilk in fall 2023, our range in the urban fashion segment was further enhanced.

In the contemporary sector, we represent the German menswear brand Colours & Sonswhich impresses with creative prints and modern cuts. Also new to the range is Banana Moon - a French swimwear and beachwear label that exudes the perfect summer vibes with its fresh, sunny aesthetic.

With Gardeur we have also been carrying an established German brand in the Men and women's pants segment since fall 2024 that stands for quality, fit and timeless elegance - a real added value for our range.

Our portfolio is broad, dynamic and consciously curated - a mix of established classics and exciting newcomers that we are proud to represent in Switzerland and Liechtenstein.

Our online store has also been given a fresh update: Brandsloft.ch shines in a new design, with a clear structure and a strong brand focus.

Fancy more? Discover our universe:
"We do what we do because we love what we do - we are pro-fashionals!"