New arrivals: The pants specialist

GARDEUR

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Fall must-haves & winter classics

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Stylish against the cold

OUTERWEAR

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Stylish looks for chilly days

Colours & Sons

The ORIGINAL! New and fresh cult jackets from Bombers Original. Be ready for a cheeky fall.

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Our bestsellers

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THE COAT! Hotly coveted and stylish

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Fashion jeans for any occasion

Huge selection for Women and Men

Trendy denim and street styles for every day

At BrandsLoft , we love fashion and work tirelessly to bring globally renowned brands to Switzerland. Do you love to set accents with selected items and emphasize your individuality? Then our online Shop is the right place for you! We make sure that you are always up to date with the latest trends. It is important to us that clothing not only looks good, but is also comfortable and of high quality. We deliberately avoid fast fashion and only stock labels that stand for durability and quality. Immerse yourself in our world of fashion!

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Current blogs

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13MWZ13MWZ - The iconic Western jeans

13MWZ - The iconic Western jeans

History of a legend In 1947, Wrangler, the iconic jeans and apparel company, launched a new line of jeans that would become a staple of Western wear.

DenimThe history of denim jeans: from origin to global icon

The history of denim jeans: from origin to global icon

Denim jeans are far more than just a garment; they are a symbol of culture, style and innovation that has endured through centuries, continents and generations. From their humble...

Banana MoonBanana Moon: the essence of summer, sun and beach fashion

Banana Moon: the essence of summer, sun and beach fashion

Banana Moon was founded in the USA in 1984 and has been synonymous with Californian lifestyle and French elegance ever since. The team of designers behind Banana Moon brings influences from the American...

The ideal sports outfit for your workout

Do you like to be on the move, always active and always enthusiastic about sporting activities? Then you need a style that can keep up with your lifestyle. Discover the trendy athleisure look, which combines sporty clothes and streetwear. The clothing gives you the freedom of movement you need. We also have the right products for the gym and running. With high-quality sportswear and accessories from cult brands such as FILA, Boxeur des Rues and now SikSilk, innovative designs and breathable fabrics will help you perform at your best. Sweat in style: discover our wonderful selection for every taste.

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Frequently asked questions

Order for years at Framework. Really good advice and fast delivery. I am very satisfied!

Anna B.

Great and uncomplicated service! Unfortunately, the jeans I ordered didn't fit. However, the exchange was quick and easy!

Max S.

In my opinion, there is no better online Shop for pants in Switzerland! The selection of jeans is just great and the brands have a super quality. You can also find good deals and bargains.

Vivi L.