WE LOVE DENIM
Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look - you'll find it here.
DENIM COLLECTION
First-class quality & perfect fit
Gardeur
The ORIGINAL! New and fresh cult jackets from Bombers Original. Be ready for a cheeky spring.
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Trendy denim and street styles for every day
At BrandsLoft , we love fashion and work tirelessly to bring globally renowned brands to Switzerland. Do you love to set accents with selected items and emphasize your individuality? Then our online Shop is the right place for you! We make sure that you are always up to date with the latest trends. It is important to us that clothing not only looks good, but is also comfortable and of high quality. We deliberately avoid fast fashion and only stock labels that stand for durability and quality. Immerse yourself in our world of fashion!
Store nowFashion jeans for any occasion
Huge selection for Women and Men
Current blogs
Skinny jeans: the big comeback of figure-hugging jeans
Skinny jeans are celebrating their comeback. Find out what makes skinny jeans so special, how to style them correctly and which figure benefits from them here.
13MWZ - The iconic Western jeans
History of a legend In 1947, Wrangler, the iconic jeans and apparel company, launched a new line of jeans that would become a staple of Western wear.
The history of denim jeans: from origin to global icon
Denim jeans are far more than just a garment; they are a symbol of culture, style and innovation that has endured through centuries, continents and generations. From their humble...
The ideal sports outfit for your workout
Do you like to be on the move, always active and always enthusiastic about sporting activities? Then you need a style that can keep up with your lifestyle. Discover the trendy athleisure look, which combines sporty clothes and streetwear. The clothing gives you the freedom of movement you need. We also have the right products for the gym and running. With high-quality sportswear and accessories from cult brands such as FILA, Boxeur des Rues and now SikSilk, innovative designs and breathable fabrics will help you perform at your best. Sweat in style: discover our wonderful selection for every taste.
Discover nowFrequently asked questions
What kind of clothes do you sell in your online store?
What kind of clothes do you sell in your online store?
In our online store you will find selected men's fashion, women's fashion and children's fashion. With timeless and cool brands such as Wrangler, Lee and Gardeur, you can put together trendy outfits that emphasize your individual taste. We also have sportswear and sports shoes for Women and Men in our range.
What sizes do you have for your Men- and women's fashion?
What sizes do you have for your Men- and women's fashion?
We carry a wide range of clothing sizes for men and women. Depending on the product and model, you can find clothes in sizes XS to 5XL.
Which fashion labels do you have in your assortment?
Which fashion labels do you have in your assortment?
We stock trendy fashion from a wide range of labels. We are constantly working on expanding our range and adding new manufacturers. We currently stock the largest variety of products from SikSilk, Wrangler and Lee, while our newest labels are Salsa Jeans and Mavi. You can also find other well-known fashion manufacturers in our online store.
Order for years at Framework. Really good advice and fast delivery. I am very satisfied!
Great and uncomplicated service! Unfortunately, the jeans I ordered didn't fit. However, the exchange was quick and easy!
In my opinion, there is no better online Shop for pants in Switzerland! The selection of jeans is just great and the brands have a super quality. You can also find good deals and bargains.