Denim Collection

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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615 products

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Greensboro Low Stretch in The Bronco Jeans Wrangler   Greensboro Low Stretch in The Bronco Jeans Wrangler
Greensboro Low Stretch in The Bronco Offer fromCHF 69.90 Regular priceCHF139.90
Sale
Texas Slim High Stretch in Rodeo Bull Jeans Wrangler   Texas Slim High Stretch in Rodeo Bull Jeans Wrangler
Texas Slim High Stretch in Rodeo Bull Offer fromCHF 69.90 Regular priceCHF139.90
Sale
Texas Slim Medium Stretch in Starlite Jeans Wrangler   Texas Slim Medium Stretch in Starlite Jeans Wrangler
Texas Slim Medium Stretch in Starlite Offer fromCHF 69.90 Regular priceCHF139.90
Sale
Texas Medium Stretch in New Light Jeans Wrangler   Texas Medium Stretch in New Light Jeans Wrangler
Texas Medium Stretch in New Light Offer fromCHF 69.90 Regular priceCHF139.90
Save CHF 45.00
90S Short in Relax Worn Jean Shorts Lee   90S Short in Relax Worn Jean Shorts Lee
90S Short in Relax Worn OfferCHF44.90 Regular priceCHF89.90
Sale
Daren Zip Fly in Stoneage Mid Jeans Lee   Daren Zip Fly in Stoneage Mid Jeans Lee
Daren Zip Fly in Stoneage Mid Offer fromCHF 64.90 Regular priceCHF129.90
Save CHF 70.00
Scarlett in Majestic Wave Jeans Lee   Scarlett in Majestic Wave Jeans Lee
Scarlett in Majestic Wave OfferCHF69.90 Regular priceCHF139.90
Elly in Night Sky Jeans Lee   Elly in Night Sky Jeans Lee
Elly in Night Sky OfferCHF129.90
Stella A Line in Clean Black Jeans Lee   Stella A Line in Clean Black Jeans Lee
Carol in Worn Iris Jeans Lee   Carol in Worn Iris Jeans Lee
Carol in Worn Iris OfferCHF139.90
True Cropped Slim Comfort in Medium Wash Jeans Salsa Jeans   True Cropped Slim Comfort in Medium Wash Jeans Salsa Jeans
True Cropped Slim Comfort in Light Wash Jeans Salsa Jeans   True Cropped Slim Comfort in Light Wash Jeans Salsa Jeans
Secret Skinny Push-In in Black Jeans Salsa Jeans   Secret Skinny Push-In in Black Jeans Salsa Jeans
Wonder Skinny Push-Up in Dark Grey Jeans Salsa Jeans   Wonder Skinny Push-Up in Dark Grey Jeans Salsa Jeans
Wonder Skinny Push-Up in Black Jeans Salsa Jeans   Wonder Skinny Push-Up in Black Jeans Salsa Jeans
Denim Trucker Jacket in Dark Wash Jackets Salsa Jeans   Denim Trucker Jacket in Dark Wash Jackets Salsa Jeans
Denim Trucker Jacket in Medium Light Jackets Salsa Jeans   Denim Trucker Jacket in Medium Light Jackets Salsa Jeans
Secret Bootcut Push-In in Rinse Wash Jeans Salsa Jeans   Secret Bootcut Push-In in Rinse Wash Jeans Salsa Jeans
Secret Glamour Push-In in Black Jeans Salsa Jeans   Secret Glamour Push-In in Black Jeans Salsa Jeans
Secret Glamour Cropped Push-In in Dark Wash Jeans Salsa Jeans   Secret Glamour Cropped Push-In in Dark Wash Jeans Salsa Jeans
Secret Slim Push-In in White Jeans Salsa Jeans   Secret Slim Push-In in White Jeans Salsa Jeans
Secret Skinny Push-In in Rinse Wash Jeans Salsa Jeans   Secret Skinny Push-In in Rinse Wash Jeans Salsa Jeans
Secret Slim Push-In in Dark Wash Jeans Salsa Jeans   Secret Slim Push-In in Dark Wash Jeans Salsa Jeans
Secret Slim Push-In in Medium Wash Jeans Salsa Jeans   Secret Slim Push-In in Medium Wash Jeans Salsa Jeans

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.