Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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605 products

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Albert Simple Rev in Tidal Foam Jeans GASAlbert Simple Rev in Tidal Foam Jeans GAS
Albert Simple Rev in Tidal Foam OfferCHF107.90 Regular priceCHF119.90
Save CHF 17.00
New Oklahoma Rs/8 Re in Basic Sw Medium Jackets GASNew Oklahoma Rs/8 Re in Basic Sw Medium Jackets GAS
New Oklahoma Rs/8 Re in Basic Sw Medium OfferCHF152.90 Regular priceCHF169.90
Spare CHF 23.00
Frank Jacket in Bicolor Beige Jackets GASFrank Jacket in Bicolor Beige Jackets GAS
Frank Jacket in Bicolor Beige OfferCHF206.90 Regular priceCHF229.90
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Kin/S in Light Enzyme Shirts GASKin/S in Light Enzyme Shirts GAS
Kin/S in Light Enzyme OfferCHF116.90 Regular priceCHF129.90
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Daisy in Lt Blue Sporty Jackets MaviDaisy in Lt Blue Sporty Jackets Mavi
Daisy in Lt Blue Sporty OfferCHF116.90 Regular priceCHF129.95
Kendra in Black Gold Night Jeans MaviKendra in Black Gold Night Jeans Mavi
Sakura in off white denim jeans MaviSakura in off white denim jeans Mavi
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Kyoto in Mid Brushed Denim Jeans MaviKyoto in Mid Brushed Denim Jeans Mavi
Kyoto in Mid Brushed Denim OfferCHF107.90 Regular priceCHF119.95
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Malibu in leopard denim jeans MaviMalibu in leopard denim jeans Mavi
Malibu in Leopard Denim OfferCHF107.90 Regular priceCHF119.95
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Malibu in blocking denim jeans MaviMalibu in blocking denim jeans Mavi
Malibu in Blocking Denim OfferCHF116.90 Regular priceCHF129.95
Save CHF 8.05
Tim in Lt Brushed Sporty Shorts MaviTim in Lt Brushed Sporty Shorts Mavi
Tim in Lt Brushed Sporty OfferCHF71.90 Regular priceCHF79.95
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Tim in Dark Brushed Sporty Shorts MaviTim in Dark Brushed Sporty Shorts Mavi
Tim in Dark Brushed Sporty OfferCHF71.90 Regular priceCHF79.95
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Lisbon in Foggy Used Vintage Jeans MaviLisbon in Foggy Used Vintage Jeans Mavi
Lisbon in Foggy Used Vintage OfferCHF89.90 Regular priceCHF99.95
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Ted in Lt Blue Denim Shirts MaviTed in Lt Blue Denim Shirts Mavi
Ted in Lt Blue Denim OfferCHF80.90 Regular priceCHF89.95
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True in White Jeans Salsa JeansTrue in White Jeans Salsa Jeans
True in White OfferCHF107.90 Regular priceCHF119.90
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Shrunken Shirt in Vintage White Shirts WranglerShrunken Shirt in Vintage White Shirts Wrangler
Shrunken Shirt in Vintage White OfferCHF71.90 Regular priceCHF79.90
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Western Shirt in Authentic Tint Shirts WranglerWestern Shirt in Authentic Tint Shirts Wrangler
Western Shirt in Authentic Tint OfferCHF80.90 Regular priceCHF89.90
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Sleeveless Shirt in Saddle Shirts WranglerSleeveless Shirt in Saddle Shirts Wrangler
Sleeveless Shirt in Saddle OfferCHF80.90 Regular priceCHF89.90
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Romper in Urban Echo Overall WranglerRomper in Urban Echo Overall Wrangler
Romper in Urban Echo OfferCHF116.90 Regular priceCHF129.90
Save CHF 9.00
Exag Yoke Shirt in Saddle Shirts WranglerExag Yoke Shirt in Saddle Shirts Wrangler
Exag Yoke Shirt in Saddle OfferCHF80.90 Regular priceCHF89.90
Ss Western Shirt in Enchanted Black Shirts WranglerSs Western Shirt in Enchanted Black Shirts Wrangler
Save CHF 10.00
Lee Button Down Ss in Light Desert Wash Shirts LeeLee Button Down Ss in Light Desert Wash Shirts Lee
Lee Button Down Ss in Light Desert Wash OfferCHF89.90 Regular priceCHF99.90
Regular Western Shirt in Mt Range Shirts LeeRegular Western Shirt in Mt Range Shirts Lee
Save CHF 10.00
Engineer Overshirt in Blue Meadow Wash Shirts LeeEngineer Overshirt in Blue Meadow Wash Shirts Lee
Engineer Overshirt in Blue Meadow Wash OfferCHF89.90 Regular priceCHF99.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.