Denim Collection

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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West in Clean Cody Jeans Lee   West in Clean Cody Jeans Lee
West in Clean Cody OfferCHF69.90 Regular priceCHF139.90
Daren Zip Fly in Clean Black Jeans Lee   Daren Zip Fly in Clean Black Jeans Lee
Daren Zip Fly in Rinse Jeans Lee   Daren Zip Fly in Rinse Jeans Lee
Brooklyn Straight in Rinse Jeans Lee   Brooklyn Straight in Rinse Jeans Lee
Slim Fit MVP in Rinse Jeans Lee   Slim Fit MVP in Rinse Jeans Lee
Slim Fit MVP in Lenny Jeans Lee   Slim Fit MVP in Lenny Jeans Lee
Slim Fit MVP in Aristocrat Jeans Lee   Slim Fit MVP in Aristocrat Jeans Lee
Straight Fit XM in Maddox Jeans Lee   Straight Fit XM in Maddox Jeans Lee
Straight Fit XM in Trip Jeans Lee   Straight Fit XM in Trip Jeans Lee
Luke High Stretch in True Authentic Jeans Lee   Luke High Stretch in True Authentic Jeans Lee
Malone in Dark Martha Jeans Lee   Malone in Dark Martha Jeans Lee
Malone in Dark Martha OfferCHF129.90
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Malone in Mid Worn Martha Jeans Lee   Malone in Mid Worn Martha Jeans Lee
Malone in Mid Worn Martha Offer fromCHF 69.90 Regular priceCHF139.90
Malone in Black Rinse Jeans Lee   Malone in Black Rinse Jeans Lee
Malone in Black Rinse OfferCHF119.90
Luke Low Stretch in Rinse Jeans Lee   Luke Low Stretch in Rinse Jeans Lee
Luke Low Stretch in Clean Black Jeans Lee   Luke Low Stretch in Clean Black Jeans Lee
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Stella A Line in Mid Soho Jeans Lee   Stella A Line in Mid Soho Jeans Lee
Stella A Line in Mid Soho OfferCHF69.90 Regular priceCHF139.90
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Scarlett High Zip in Mid Ely Jeans Lee   Scarlett High Zip in Mid Ely Jeans Lee
Scarlett High Zip in Mid Ely OfferCHF69.90 Regular priceCHF139.90
Breese Bootcut in Black Rinse Jeans Lee   Breese Bootcut in Black Rinse Jeans Lee
Brooklyn Straight in Clean Black Jeans Lee   Brooklyn Straight in Clean Black Jeans Lee
Brooklyn Straight in Dark Stonewash Jeans Lee   Brooklyn Straight in Dark Stonewash Jeans Lee
Brooklyn Straight in Blue Black Jeans Lee   Brooklyn Straight in Blue Black Jeans Lee
Rider in Clean Black Jeans Lee   Rider in Clean Black Jeans Lee
Rider in Clean Black OfferCHF119.90
Rider in rinse jeans Lee   Rider in rinse jeans Lee
Rider in Rinse OfferCHF119.90
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Daren Zip Fly Low Stretch in Dark Freeport Jeans Lee   Daren Zip Fly Low Stretch in Dark Freeport Jeans Lee
Daren Zip Fly Low Stretch in Dark Freeport OfferCHF69.90 Regular priceCHF139.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.