Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Texas Low Stretch in Black Overdye Jeans Wrangler   Texas Low Stretch in Black Overdye Jeans Wrangler
Texas Low Stretch in Blue Black Jeans Wrangler   Texas Low Stretch in Blue Black Jeans Wrangler
Metal Loop Belt in Brown Belt Wrangler   Metal Loop Belt in Brown Belt Wrangler
Texas Medium Stretch in Darkstone Jeans Wrangler   Texas Medium Stretch in Darkstone Jeans Wrangler
Texas Medium Stretch in Stonewash Jeans Wrangler   Texas Medium Stretch in Stonewash Jeans Wrangler
Texas non stretch in darkstone jeans Wrangler   Texas non stretch in darkstone jeans Wrangler
Regular Fit Low Stretch in Black Jeans Wrangler   Regular Fit Low Stretch in Black Jeans Wrangler
Metal Loop Belt in Cognac Belt Wrangler   Metal Loop Belt in Cognac Belt Wrangler
Save CHF 65.00
Greensboro High Stretch in Black Valley Jeans Wrangler   Greensboro High Stretch in Black Valley Jeans Wrangler
Greensboro High Stretch in Black Valley OfferCHF64.90 Regular priceCHF129.90
Texas Slim Medium Stretch in Stonewash Jeans Wrangler   Texas Slim Medium Stretch in Stonewash Jeans Wrangler
Sale
Texas Low Stretch in Vintage Tint Jeans Wrangler   Texas Low Stretch in Vintage Tint Jeans Wrangler
Texas Low Stretch in Vintage Tint Offer fromCHF 99.90 Regular priceCHF119.90
Stitched Belt in Brown Belt Wrangler   Stitched Belt in Brown Belt Wrangler
Stitched Belt in Black Belt Wrangler   Stitched Belt in Black Belt Wrangler
Metal Loop Belt in Black Belt Wrangler   Metal Loop Belt in Black Belt Wrangler
Save CHF 55.00
All Terrain Gear Packable Zipoff Cargo in Black Pants Wrangler   All Terrain Gear Packable Zipoff Cargo in Black Pants Wrangler
All Terrain Gear Packable Zipoff Cargo in Black OfferCHF54.90 Regular priceCHF109.90
Texas Low Stretch in Good Shot Jeans Wrangler   Texas Low Stretch in Good Shot Jeans Wrangler
Sale
Regular Fit Medium Stretch in Rinsewash Jeans Wrangler   Regular Fit Medium Stretch in Rinsewash Jeans Wrangler
Regular Fit Medium Stretch in Rinsewash Offer fromCHF 89.90 Regular priceCHF99.90
Greensboro Low Stretch In For Real Jeans Wrangler   Greensboro Low Stretch In For Real Jeans Wrangler
Texas Slim Low Stretch in Cross Game Jeans Wrangler   Texas Slim Low Stretch in Cross Game Jeans Wrangler
Cable Buckle Belt in Black Belt Wrangler   Cable Buckle Belt in Black Belt Wrangler
Regular Fit Medium Stretch in Darkstone Jeans Wrangler   Regular Fit Medium Stretch in Darkstone Jeans Wrangler
Cable Buckle Belt in Brown Belt Wrangler   Cable Buckle Belt in Brown Belt Wrangler
2 Pack Tee in White/White T-Shirts Wrangler   2 Pack Tee in White/White T-Shirts Wrangler
13MWZ in Shadow Black Jeans Wrangler   13MWZ in Shadow Black Jeans Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!