Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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428 products

Texas in Midnight Shadow Jeans Wrangler   Texas in Midnight Shadow Jeans Wrangler
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Texas High Stretch in Wagon Wheel Jeans Wrangler   Texas High Stretch in Wagon Wheel Jeans Wrangler
Texas High Stretch in Wagon Wheel Offer fromCHF 99.90 Regular priceCHF119.90
Save CHF 60.00
River in Coldwater Jeans Wrangler   River in Coldwater Jeans Wrangler
River in Coldwater OfferCHF59.90 Regular priceCHF119.90
Greensboro in Olympia jeans Wrangler   Greensboro in Olympia jeans Wrangler
Save CHF 11.00
Longsleeves Refined Polo in Navy Polos Wrangler   Longsleeves Refined Polo in Navy Polos Wrangler
Longsleeves Refined Polo in Navy OfferCHF43.90 Regular priceCHF54.90
Greensboro Medium Stretch in Softwear Jeans Wrangler   Greensboro Medium Stretch in Softwear Jeans Wrangler
Save CHF 26.00
Texas in Dusty Olive pants Wrangler   Texas in Dusty Olive pants Wrangler
Texas in Dusty Olive OfferCHF103.90 Regular priceCHF129.90
Greensboro in Wild Horse Jeans Wrangler   Greensboro in Wild Horse Jeans Wrangler
Texas in Arm Strong Jeans Wrangler   Texas in Arm Strong Jeans Wrangler
Texas Slim Low Stretch in The Marverick Jeans Wrangler   Texas Slim Low Stretch in The Marverick Jeans Wrangler
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Texas Slim Low Stretch in Cool Shade Jeans Wrangler   Texas Slim Low Stretch in Cool Shade Jeans Wrangler
Texas Slim Low Stretch in Cool Shade Offer fromCHF 64.90 Regular priceCHF129.90
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Icons 11MWZ Western Slim Jeans in 6 Months Jeans Wrangler   Icons 11MWZ Western Slim Jeans in 6 Months Jeans Wrangler
Icons 11MWZ Western Slim Jeans in 6 Months Offer fromCHF 64.90 Regular priceCHF129.90
Texas Slim in Ridge Wash Jeans Wrangler   Texas Slim in Ridge Wash Jeans Wrangler
Easy Belt in Brown Belt Wrangler   Easy Belt in Brown Belt Wrangler
Save CHF 10.00
3 Pack Trunks Griffin in Dusk Blue Underwear Wrangler   3 Pack Trunks Griffin in Dusk Blue Underwear Wrangler
3 Pack Trunks Griffin in Dusk Blue OfferCHF29.90 Regular priceCHF39.90
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Texas in Travis jeans Wrangler   Texas in Travis jeans Wrangler
Texas in Travis Offer fromCHF 64.90 Regular priceCHF129.90
Save CHF 30.00
Webbing Belt in Peyote Beige Belt Wrangler   Webbing Belt in Peyote Beige Belt Wrangler
Webbing Belt in Peyote Beige OfferCHF29.90 Regular priceCHF59.90
Save CHF 11.00
Greensboro in Timberwolf pants WranglerGreensboro in Timberwolf pants Wrangler
Greensboro in Timberwolf OfferCHF98.90 Regular priceCHF109.90
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Greensboro in Lead Grey Pants Wrangler   Greensboro in Lead Grey Pants Wrangler
Greensboro in Lead Grey Offer fromCHF 69.90 Regular priceCHF139.90
Save CHF 13.00
Easy Belt in Embossed Alligator Belt Wrangler   Easy Belt in Embossed Alligator Belt Wrangler
Easy Belt in Embossed Alligator OfferCHF51.90 Regular priceCHF64.90
Save CHF 39.00
Texas Low Stretch in Hare Jeans Wrangler   Texas Low Stretch in Hare Jeans Wrangler
Texas Low Stretch in Hare OfferCHF90.90 Regular priceCHF129.90
2Sided Belt in Black Belt Wrangler   2Sided Belt in Black Belt Wrangler
Save CHF 26.00
Greensboro in Scarab pants Wrangler   Greensboro in Scarab pants Wrangler
Greensboro in Scarab OfferCHF103.90 Regular priceCHF129.90
Save CHF 70.00
Texas Corduroy in Dahlia Pants Wrangler   Texas Corduroy in Dahlia Pants Wrangler
Texas Corduroy in Dahlia OfferCHF69.90 Regular priceCHF139.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!