Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Detachable Sleeve Jacket in Black Jackets Wrangler   Detachable Sleeve Jacket in Black Jackets Wrangler
Detachable Sleeve Jacket in Black OfferCHF109.90 Regular priceCHF219.90
Hawkins High Tee in Marshmallow T-Shirts WranglerHawkins High Tee in Marshmallow T-Shirts Wrangler
13Mwz in Iron Forge Jeans Wrangler13Mwz in Iron Forge Jeans Wrangler
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Texas Slim High Stretch In On Point Jeans Wrangler   Texas Slim High Stretch In On Point Jeans Wrangler
Texas Slim High Stretch in On Point Offer fromCHF 69.90 Regular priceCHF139.90
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Field Jacket in Ivy Green Jackets WranglerField Jacket in Ivy Green Jackets Wrangler
Field Jacket in Ivy Green OfferCHF175.90 Regular priceCHF219.90
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Packable Puffer in Dusty Olive Jackets WranglerPackable Puffer in Dusty Olive Jackets Wrangler
Packable Puffer in Dusty Olive OfferCHF127.90 Regular priceCHF159.90
Packable Puffer in Navy Jackets WranglerPackable Puffer in Navy Jackets Wrangler
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Anti Fit Jacket in Light Ice Jackets WranglerAnti Fit Jacket in Light Ice Jackets Wrangler
Anti Fit Jacket in Light Ice OfferCHF127.90 Regular priceCHF159.90
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Americana Crew in Navy Sweatshirts WranglerAmericana Crew in Navy Sweatshirts Wrangler
Americana Crew in Navy OfferCHF59.90 Regular priceCHF74.90
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Overshirt in Retro Blue Shirts WranglerOvershirt in Retro Blue Shirts Wrangler
Overshirt in Retro Blue OfferCHF87.90 Regular priceCHF109.90
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Ss Western Shirt in Authentic Tint Shirts WranglerSs Western Shirt in Authentic Tint Shirts Wrangler
Ss Western Shirt in Authentic Tint OfferCHF63.90 Regular priceCHF79.90
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Ss W Resort Shirt in Natural Stripe Shirts WranglerSs W Resort Shirt in Natural Stripe Shirts Wrangler
Ss W Resort Shirt in Natural Stripe OfferCHF63.90 Regular priceCHF79.90
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Polo Shirt in Silver Pink T-Shirts WranglerPolo Shirt in Silver Pink T-Shirts Wrangler
Polo Shirt in Silver Pink OfferCHF34.90 Regular priceCHF49.90
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Graphic Tee in Vintage White T-Shirts WranglerGraphic Tee in Vintage White T-Shirts Wrangler
Graphic Tee in Vintage White OfferCHF35.90 Regular priceCHF44.90
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Graphic Crew in Vintage White Sweatshirts WranglerGraphic Crew in Vintage White Sweatshirts Wrangler
Graphic Crew in Vintage White OfferCHF62.90 Regular priceCHF89.90
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Big Graphic Tee in Faded Black T-Shirts WranglerBig Graphic Tee in Faded Black T-Shirts Wrangler
Big Graphic Tee in Faded Black OfferCHF34.90 Regular priceCHF49.90
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Big Graphic Tee in Vintage White T-Shirts WranglerBig Graphic Tee in Vintage White T-Shirts Wrangler
Big Graphic Tee in Vintage White OfferCHF34.90 Regular priceCHF49.90
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LS Shirt in Oxford Blue Shirts WranglerLS Shirt in Oxford Blue Shirts Wrangler
LS Shirt in Oxford Blue OfferCHF62.90 Regular priceCHF69.90
Larston in Moonlight Rinse Jeans WranglerLarston in Moonlight Rinse Jeans Wrangler
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Roller Buckle Belt in Black Belt WranglerRoller Buckle Belt in Black Belt Wrangler
Roller Buckle Belt in Black OfferCHF38.90 Regular priceCHF54.90
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Webbing Belt in Black Belt Wrangler   Webbing Belt in Black Belt Wrangler
Webbing Belt in Black OfferCHF24.95 Regular priceCHF49.90
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Transitional Puffer in Ivy Green Jackets Wrangler   Transitional Puffer in Ivy Green Jackets Wrangler
Transitional Puffer in Ivy Green OfferCHF79.95 Regular priceCHF159.90
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Transitional Jacket in Dark Navy Jackets Wrangler   Transitional Jacket in Dark Navy Jackets Wrangler
Transitional Jacket in Dark Navy OfferCHF94.95 Regular priceCHF189.90
Logo Crew Sweat in Vintage White Sweatshirts Wrangler   Logo Crew Sweat in Vintage White Sweatshirts Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!