Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Icons 11MWZ Western Slim Jeans in New Jeans Wrangler   Icons 11MWZ Western Slim Jeans in New Jeans Wrangler
Icons 11MWZ Western Slim Jeans in New OfferCHF64.90 Regular priceCHF129.90
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Greensboro Medium Stretch in Bright Stroke Jeans Wrangler   Greensboro Medium Stretch in Bright Stroke Jeans Wrangler
Greensboro Medium Stretch in Bright Stroke OfferCHF64.90 Regular priceCHF129.90
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Greensboro Corduroy in Parisian Night Pants Wrangler   Greensboro Corduroy in Parisian Night Pants Wrangler
Greensboro Corduroy in Parisian Night OfferCHF69.90 Regular priceCHF139.90
13MWZ in Antique Wash Jeans Wrangler   13MWZ in Antique Wash Jeans Wrangler
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Greensboro Medium Stretch in Day Drifter Jeans Wrangler   Greensboro Medium Stretch in Day Drifter Jeans Wrangler
Greensboro Medium Stretch in Day Drifter Offer fromCHF 106.90 Regular priceCHF119.90
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Texas Low Stretch in Turbulence Pants Wrangler   Texas Low Stretch in Turbulence Pants Wrangler
Texas Low Stretch in Turbulence OfferCHF64.90 Regular priceCHF129.90
Straight Low Stretch in Black Rinse Jeans Wrangler   Straight Low Stretch in Black Rinse Jeans Wrangler
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Texas Slim Medium Stretch in Bruised River Jeans Wrangler   Texas Slim Medium Stretch in Bruised River Jeans Wrangler
Texas Slim Medium Stretch in Bruised River Offer fromCHF 106.90 Regular priceCHF119.90
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Texas Slim in Silkyway Jeans Wrangler   Texas Slim in Silkyway Jeans Wrangler
Texas Slim in Silkyway OfferCHF109.90 Regular priceCHF129.90
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Texas in Soul Jeans Wrangler   Texas in Soul Jeans Wrangler
Texas in Soul Offer fromCHF 59.90 Regular priceCHF119.90
13MWZ in Stonewashed Jeans Wrangler   13MWZ in Stonewashed Jeans Wrangler
Texas Slim Medium Stretch in Lucky Star Jeans Wrangler   Texas Slim Medium Stretch in Lucky Star Jeans Wrangler
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Texas Slim in Day Drifter Jeans Wrangler   Texas Slim in Day Drifter Jeans Wrangler
Texas Slim in Day Drifter Offer fromCHF 106.90 Regular priceCHF119.90
13MWZ in Dark Stone Jeans Wrangler   13MWZ in Dark Stone Jeans Wrangler
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Greensboro Medium Stretch in The Bullseye Jeans Wrangler   Greensboro Medium Stretch in The Bullseye Jeans Wrangler
Greensboro Medium Stretch in The Bullseye Offer fromCHF 64.90 Regular priceCHF129.90
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Texas Corduroy in Lead Grey Pants Wrangler   Texas Corduroy in Lead Grey Pants Wrangler
Texas Corduroy in Lead Grey OfferCHF69.90 Regular priceCHF139.90
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Regular Fit in Balancing Act Jeans Wrangler   Regular Fit in Balancing Act Jeans Wrangler
Regular Fit in Balancing Act OfferCHF89.90 Regular priceCHF99.90
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Texas in Good Vibes Jeans Wrangler   Texas in Good Vibes Jeans Wrangler
Texas in Good Vibes Offer fromCHF 59.90 Regular priceCHF119.90
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Greensboro twill in dark navy pants Wrangler   Greensboro twill in dark navy pants Wrangler
Greensboro Twill in Dark Navy OfferCHF69.90 Regular priceCHF139.90
27MW Icon Shirt in Icon Mid Stone Shirts Wrangler   27MW Icon Shirt in Icon Mid Stone Shirts Wrangler
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Larston Medium Stretch in Day Drifter Jeans Wrangler   Larston Medium Stretch in Day Drifter Jeans Wrangler
Larston Medium Stretch in Day Drifter Offer fromCHF 99.90 Regular priceCHF119.90
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Texas Slim High Stretch in Black Valley Jeans Wrangler   Texas Slim High Stretch in Black Valley Jeans Wrangler
Texas Slim High Stretch in Black Valley Offer fromCHF 59.90 Regular priceCHF119.90
2 Pack Tee in Black/White T-Shirts Wrangler   2 Pack Tee in Black/White T-Shirts Wrangler
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Texas Slim Low Stretch in Dusty Olive Pants Wrangler   Texas Slim Low Stretch in Dusty Olive Pants Wrangler
Texas Slim Low Stretch in Dusty Olive OfferCHF64.90 Regular priceCHF129.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!