Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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428 products

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Greensboro in Verve Jeans Wrangler   Greensboro in Verve Jeans Wrangler
Greensboro in Verve OfferCHF109.90 Regular priceCHF129.90
Larston Low Stretch in Cool Twist Jeans Wrangler   Larston Low Stretch in Cool Twist Jeans Wrangler
Save CHF 11.00
Texas in Timberwolf pants WranglerTexas in Timberwolf pants Wrangler
Texas in Timberwolf OfferCHF98.90 Regular priceCHF109.90
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Texas in Dark Navy Pants Wrangler   Texas in Dark Navy Pants Wrangler
Texas in Dark Navy OfferCHF103.90 Regular priceCHF129.90
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Texas Slim Low Stretch in Dean Jeans Wrangler   Texas Slim Low Stretch in Dean Jeans Wrangler
Texas Slim Low Stretch in Dean OfferCHF98.90 Regular priceCHF109.90
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Greensboro Jeans in Neptune Jeans Wrangler   Greensboro Jeans in Neptune Jeans Wrangler
Greensboro Jeans in Neptun Offer fromCHF 69.90 Regular priceCHF139.90
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All Terrain Gear Sustainable Utility Pant in Dusty Olive Pants Wrangler   All Terrain Gear Sustainable Utility Pant in Dusty Olive Pants Wrangler
All Terrain Gear Sustainable Utility Pant in Dusty Olive Offer fromCHF 44.90 Regular priceCHF89.90
Save CHF 12.00
Texas Low Stretch in Dancing Water Jeans Wrangler   Texas Low Stretch in Dancing Water Jeans Wrangler
Texas Low Stretch in Dancing Water OfferCHF107.90 Regular priceCHF119.90
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Greensboro in Black pants Wrangler   Greensboro in Black pants Wrangler
Greensboro in Black OfferCHF103.90 Regular priceCHF129.90
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Greensboro in Monks Robe Pants Wrangler   Greensboro in Monks Robe Pants Wrangler
Greensboro in Monks Robe OfferCHF103.90 Regular priceCHF129.90
Save CHF 65.00
Bryson in Guardian Jeans Wrangler   Bryson in Guardian Jeans Wrangler
Bryson in Guardian OfferCHF64.90 Regular priceCHF129.90
Regular Fit Low Stretch in Stonewash Jeans Wrangler   Regular Fit Low Stretch in Stonewash Jeans Wrangler
Authentic Jacket in Coalblue Stone Jackets Wrangler   Authentic Jacket in Coalblue Stone Jackets Wrangler
Save CHF 65.00
Greensboro Low Stretch in Black Pants Wrangler   Greensboro Low Stretch in Black Pants Wrangler
Greensboro Low Stretch in Black OfferCHF64.90 Regular priceCHF129.90
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Larston in Dahlia pants Wrangler   Larston in Dahlia pants Wrangler
Larston in Dahlia OfferCHF64.90 Regular priceCHF129.90
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All Terrain Gear Sustainable Utility Pant in Black Pants Wrangler   All Terrain Gear Sustainable Utility Pant in Black Pants Wrangler
Classic Jacket in Meadow Haze Jackets WranglerClassic Jacket in Meadow Haze Jackets Wrangler
Save CHF 39.00
Horizon in Old Habits Jeans Wrangler   Horizon in Old Habits Jeans Wrangler
Horizon in Old Habits OfferCHF90.90 Regular priceCHF129.90
2 Pack Tee in Mid Grey Melange/White T-Shirts Wrangler   2 Pack Tee in Mid Grey Melange/White T-Shirts Wrangler
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Texas Slim in Saddle Brown Pants Wrangler   Texas Slim in Saddle Brown Pants Wrangler
Texas Slim in Saddle Brown OfferCHF69.90 Regular priceCHF139.90
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Texas Slim Medium Stretch in Universe Jeans Wrangler   Texas Slim Medium Stretch in Universe Jeans Wrangler
Texas Slim Medium Stretch in Universe OfferCHF59.90 Regular priceCHF119.90
124Mj in Rinse jackets Wrangler   124Mj in Rinse jackets Wrangler
124Mj in Rinse OfferCHF139.90
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Regular Fit in Boone Jeans Wrangler   Regular Fit in Boone Jeans Wrangler
Regular Fit in Boone OfferCHF89.90 Regular priceCHF99.90
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3 Pack Trunks Law in Black Underwear Wrangler   3 Pack Trunks Law in Black Underwear Wrangler
3 Pack Trunks Law in Black OfferCHF29.90 Regular priceCHF39.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!