Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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River in Treasures Jeans Wrangler   River in Treasures Jeans Wrangler
River in Treasures OfferCHF64.90 Regular priceCHF129.90
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Longsleeves Shirt in White Oxford Shirts Wrangler   Longsleeves Shirt in White Oxford Shirts Wrangler
Longsleeves Shirt in White Oxford OfferCHF55.90 Regular priceCHF69.90
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Greensboro in Dark Navy Pants WranglerGreensboro in Dark Navy Pants Wrangler
Greensboro in Dark Navy OfferCHF107.90 Regular priceCHF119.90
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Wrange Coat in Forest Night Jackets WranglerWrange Coat in Forest Night Jackets Wrangler
Wrange Coat in Forest Night OfferCHF179.90 Regular priceCHF199.90
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Small Graphic Tee in Vintage White T-Shirts WranglerSmall Graphic Tee in Vintage White T-Shirts Wrangler
Small Graphic Tee in Vintage White OfferCHF35.90 Regular priceCHF39.90
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Regular in Blue Black Jeans Wrangler   Regular in Blue Black Jeans Wrangler
Regular in Blue Black OfferCHF89.90 Regular priceCHF99.90
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Small Logo Tee in Vintage White T-Shirts WranglerSmall Logo Tee in Vintage White T-Shirts Wrangler
Small Logo Tee in Vintage White OfferCHF27.95 Regular priceCHF39.90
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Ss Western Shirt in Flamingo Indigo Shirts WranglerSs Western Shirt in Flamingo Indigo Shirts Wrangler
Ss Western Shirt in Flamingo Indigo OfferCHF71.90 Regular priceCHF79.90
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Ss W Resort Shirt in Indigo Stripe Shirts WranglerSs W Resort Shirt in Indigo Stripe Shirts Wrangler
Ss W Resort Shirt in Indigo Stripe OfferCHF55.95 Regular priceCHF79.90
Texas in Verdant Tone Jeans WranglerTexas in Verdant Tone Jeans Wrangler
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Rodeo Utility Jacket in Timberwolf Jackets WranglerRodeo Utility Jacket in Timberwolf Jackets Wrangler
Rodeo Utility Jacket in Timberwolf OfferCHF134.90 Regular priceCHF149.90
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One Pocket Shirt in Blue Indigo Shirts Wrangler   One Pocket Shirt in Blue Indigo Shirts Wrangler
One Pocket Shirt in Blue Indigo OfferCHF49.95 Regular priceCHF79.90
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Texas High Stretch in Rustic Jeans Wrangler   Texas High Stretch in Rustic Jeans Wrangler
Texas High Stretch in Rustic OfferCHF90.90 Regular priceCHF129.90
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Corduroy Cap in Dahlia Caps Wrangler   Corduroy Cap in Dahlia Caps Wrangler
Corduroy Cap in Dahlia OfferCHF22.90 Regular priceCHF44.90
Western Shirt in Rich Black Shirts WranglerWestern Shirt in Rich Black Shirts Wrangler
Greensboro in Mood Indigo Wrangler pantsGreensboro in Mood Indigo Wrangler pants
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Western Indigo Shirt in Vintage Blue Shirts WranglerWestern Indigo Shirt in Vintage Blue Shirts Wrangler
Western Indigo Shirt in Vintage Blue OfferCHF89.90 Regular priceCHF99.90
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Greensboro in Navy Tint Jeans WranglerGreensboro in Navy Tint Jeans Wrangler
Greensboro in Marine Tint Offer fromCHF 116.90 Regular priceCHF129.90
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Turtleneck in Black Sweater WranglerTurtleneck in Black Sweater Wrangler
Turtleneck in Black OfferCHF71.90 Regular priceCHF79.90
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Ls Polo Shirt in Black T-Shirts WranglerLs Polo Shirt in Black T-Shirts Wrangler
Ls Polo Shirt in Black OfferCHF49.40 Regular priceCHF54.90
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1 Pkt Shirt in Indigo Valley Shirts Wrangler1 Pkt Shirt in Indigo Valley Shirts Wrangler
1 Pkt Shirt in Indigo Valley OfferCHF71.90 Regular priceCHF79.90
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Texas Shorts in Ocean Surge denim shorts WranglerTexas Shorts in Ocean Surge denim shorts Wrangler
Texas Shorts in Ocean Surge OfferCHF62.90 Regular priceCHF69.90
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River in Bedazzled Blue Jeans WranglerRiver in Bedazzled Blue Jeans Wrangler
River in Bedazzled Blue OfferCHF98.90 Regular priceCHF109.90
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Refined Polo Shirt in Blue T-Shirts WranglerRefined Polo Shirt in Blue T-Shirts Wrangler
Refined Polo Shirt in Blue OfferCHF48.90 Regular priceCHF54.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!