Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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River in Cloudly Skies Jeans WranglerRiver in Cloudly Skies Jeans Wrangler
River in Cloudly Skies OfferCHF87.90 Regular priceCHF109.90
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Jort Shorts in Dark Stone denim shorts WranglerJort Shorts in Dark Stone denim shorts Wrangler
Jort Shorts in Dark Stone OfferCHF48.90 Regular priceCHF69.90
Oxford Shirt in Dark Navy Shirts Wrangler   Oxford Shirt in Dark Navy Shirts Wrangler
Greensboro in The Stone Ride Jeans Wrangler   Greensboro in The Stone Ride Jeans Wrangler
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Greensboro Low Stretch in Dark Navy Pants Wrangler   Greensboro Low Stretch in Dark Navy Pants Wrangler
Greensboro Low Stretch in Dark Navy Offer fromCHF 64.90 Regular priceCHF129.90
2Pack Sign Off Tee in Real Navy T-Shirts Wrangler   2Pack Sign Off Tee in Real Navy T-Shirts Wrangler
Will Shirt in Fired Brick Shirts WranglerWill Shirt in Fired Brick Shirts Wrangler
13Mwz in Iron Forge Jeans Wrangler13Mwz in Iron Forge Jeans Wrangler
Vintage Tee in Faded Black T-Shirts WranglerVintage Tee in Faded Black T-Shirts Wrangler
3 Pack Tee in White T-Shirts Wrangler3 Pack Tee in White T-Shirts Wrangler
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Corduroy Cap in Mole Caps WranglerCorduroy Cap in Mole Caps Wrangler
Corduroy Cap in Mole OfferCHF35.90 Regular priceCHF44.90
Regular chino in cornstalk pants WranglerRegular chino in cornstalk pants Wrangler
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Ls Americana Tee in Navy T-Shirts WranglerLs Americana Tee in Navy T-Shirts Wrangler
Ls Americana Tee in Navy OfferCHF35.90 Regular priceCHF44.90
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Overshirt in Deep Brown Shirts WranglerOvershirt in Deep Brown Shirts Wrangler
Overshirt in Deep Brown OfferCHF79.90 Regular priceCHF99.90
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Texas Slim in Heritage Haze Jeans WranglerTexas Slim in Heritage Haze Jeans Wrangler
Texas Slim in Heritage Haze OfferCHF95.90 Regular priceCHF119.90
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Greensboro in Dark Navy Pants Wrangler   Greensboro in Dark Navy Pants Wrangler
Greensboro in Dark Navy OfferCHF69.95 Regular priceCHF129.90
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Ss Shirt in Pacific Stripe Shirts WranglerSs Shirt in Pacific Stripe Shirts Wrangler
Ss Shirt in Pacific Stripe OfferCHF48.90 Regular priceCHF69.90
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Refined Polo Shirt in Teal T-Shirts WranglerRefined Polo Shirt in Teal T-Shirts Wrangler
Refined Polo Shirt in Teal OfferCHF37.95 Regular priceCHF54.90
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1 Pkt Shirt in Large Indigo Plaid Shirts Wrangler1 Pkt Shirt in Large Indigo Plaid Shirts Wrangler
1 Pkt Shirt in Large Indigo Plaid OfferCHF55.90 Regular priceCHF79.90
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Drawstring Carpenter in Canyon Sand Pants WranglerDrawstring Carpenter in Canyon Sand Pants Wrangler
Drawstring Carpenter in Canyon Sand OfferCHF76.90 Regular priceCHF109.90
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Casey Colorblock Shirt in Monks Robe Shirts Wrangler   Casey Colorblock Shirt in Monks Robe Shirts Wrangler
Casey Colorblock Shirt in Monks Robe OfferCHF49.95 Regular priceCHF99.90
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Sign Off Beanie in Dahlia Caps Wrangler   Sign Off Beanie in Dahlia Caps Wrangler
Sign Off Beanie in Dahlia OfferCHF22.90 Regular priceCHF44.90
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Easy Beanie in Navy Caps Wrangler   Easy Beanie in Navy Caps Wrangler
Easy Beanie in Navy OfferCHF24.95 Regular priceCHF39.90
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Bombato Belt in Dark Cognac Wrangler belt   Bombato Belt in Dark Cognac Wrangler belt
Bombato Belt in Dark Cognac OfferCHF32.95 Regular priceCHF64.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!