Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Greensboro in Metro Retro Jeans WranglerGreensboro in Metro Retro Jeans Wrangler
Greensboro in Metro Retro OfferCHF107.90 Regular priceCHF119.90
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Texas Slim High Stretch In On Point Jeans Wrangler   Texas Slim High Stretch In On Point Jeans Wrangler
Texas Slim High Stretch in On Point Offer fromCHF 69.90 Regular priceCHF139.90
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Field Jacket in Ivy Green Jackets WranglerField Jacket in Ivy Green Jackets Wrangler
Field Jacket in Ivy Green OfferCHF197.90 Regular priceCHF219.90
Wrange Jacket in Mole Jackets WranglerWrange Jacket in Mole Jackets Wrangler
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River in Shadow Dive Jeans WranglerRiver in Shadow Dive Jeans Wrangler
River in Shadow Dive OfferCHF107.90 Regular priceCHF119.90
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Vintage Tee in Birch T-Shirts WranglerVintage Tee in Birch T-Shirts Wrangler
Vintage Tee in Birch OfferCHF44.90 Regular priceCHF49.90
Americana Tee in Worn White T-Shirts WranglerAmericana Tee in Worn White T-Shirts Wrangler
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Graphic Zip Hoodie in Navy Sweat Jackets WranglerGraphic Zip Hoodie in Navy Sweat Jackets Wrangler
Graphic Zip Hoodie in Navy OfferCHF80.90 Regular priceCHF89.90
Sign Off Hoodie in Bistro Green Wrangler hoodieSign Off Hoodie in Bistro Green Wrangler hoodie
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Sign Off Hoodie in Navy Wrangler hoodieSign Off Hoodie in Navy Wrangler hoodie
Sign Off Hoodie in Navy OfferCHF71.90 Regular priceCHF79.90
Packable Puffer in Black Jackets WranglerPackable Puffer in Black Jackets Wrangler
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Packable Puffer in Dusty Olive Jackets WranglerPackable Puffer in Dusty Olive Jackets Wrangler
Packable Puffer in Dusty Olive OfferCHF143.90 Regular priceCHF159.90
Packable Puffer in Navy Jackets WranglerPackable Puffer in Navy Jackets Wrangler
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Anti Fit Jacket in Light Ice Jackets WranglerAnti Fit Jacket in Light Ice Jackets Wrangler
Anti Fit Jacket in Light Ice OfferCHF143.90 Regular priceCHF159.90
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Corduroy Cap in Mole Caps WranglerCorduroy Cap in Mole Caps Wrangler
Corduroy Cap in Mole OfferCHF40.40 Regular priceCHF44.90
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Scarf Beanie Set in Dark Navy Scarves WranglerScarf Beanie Set in Dark Navy Scarves Wrangler
Scarf Beanie Set in Dark Navy OfferCHF67.40 Regular priceCHF74.90
Regular Chino in Black Pants WranglerRegular Chino in Black Pants Wrangler
Knit Sweater in Mahogany Sweater WranglerKnit Sweater in Mahogany Sweater Wrangler
Americana Crew in Navy Sweatshirts WranglerAmericana Crew in Navy Sweatshirts Wrangler
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1 Pkt Flannel Shirt in Fired Brick Shirts Wrangler1 Pkt Flannel Shirt in Fired Brick Shirts Wrangler
1 Pkt Flannel Shirt in Fired Brick OfferCHF71.90 Regular priceCHF79.90
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Overshirt in Retro Blue Shirts WranglerOvershirt in Retro Blue Shirts Wrangler
Overshirt in Retro Blue OfferCHF98.90 Regular priceCHF109.90
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Texas Slim in Heritage Haze Jeans WranglerTexas Slim in Heritage Haze Jeans Wrangler
Texas Slim in Heritage Haze OfferCHF107.90 Regular priceCHF119.90
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Ss Western Shirt in Authentic Tint Shirts WranglerSs Western Shirt in Authentic Tint Shirts Wrangler
Ss Western Shirt in Authentic Tint OfferCHF71.90 Regular priceCHF79.90
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Ss W Resort Shirt in Natural Stripe Shirts WranglerSs W Resort Shirt in Natural Stripe Shirts Wrangler
Ss W Resort Shirt in Natural Stripe OfferCHF71.90 Regular priceCHF79.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!