Stylish looks for chilly days
Colours & Sons
The ORIGINAL! New and fresh cult jackets from Bombers Original. Be ready for a cheeky fall.
BUY NOWOur bestsellers
Store nowDiscover cool brands and brand new trends
THE COAT! Hotly coveted and stylish
Fashion jeans for any occasion
Huge selection for Women and Men
Trendy denim and street styles for every day
At BrandsLoft , we love fashion and work tirelessly to bring globally renowned brands to Switzerland. Do you love to set accents with selected items and emphasize your individuality? Then our online Shop is the right place for you! We make sure that you are always up to date with the latest trends. It is important to us that clothing not only looks good, but is also comfortable and of high quality. We deliberately avoid fast fashion and only stock labels that stand for durability and quality. Immerse yourself in our world of fashion!
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Current blogs
13MWZ - The iconic Western jeans
History of a legend In 1947, Wrangler, the iconic jeans and apparel company, launched a new line of jeans that would become a staple of Western wear.
The history of denim jeans: from origin to global icon
Denim jeans are far more than just a garment; they are a symbol of culture, style and innovation that has endured through centuries, continents and generations. From their humble...
Banana Moon: the essence of summer, sun and beach fashion
Banana Moon was founded in the USA in 1984 and has been synonymous with Californian lifestyle and French elegance ever since. The team of designers behind Banana Moon brings influences from the American...
The ideal sports outfit for your workout
Do you like to be on the move, always active and always enthusiastic about sporting activities? Then you need a style that can keep up with your lifestyle. Discover the trendy athleisure look, which combines sporty clothes and streetwear. The clothing gives you the freedom of movement you need. We also have the right products for the gym and running. With high-quality sportswear and accessories from cult brands such as FILA, Boxeur des Rues and now SikSilk, innovative designs and breathable fabrics will help you perform at your best. Sweat in style: discover our wonderful selection for every taste.
Discover nowFrequently asked questions
What kind of clothes do you sell in your online store?
What kind of clothes do you sell in your online store?
In our online store you will find selected menswear, womenswear and kidswear. With timeless and cool brands like Wrangler, Lee and Tamaris you can put together trendy outfits that emphasize your individual taste. At the same time, we also have sportswear and sports shoes for Women, Men and Kids in our range.
What sizes do you have for your Men- and women's fashion?
What sizes do you have for your Men- and women's fashion?
We carry a wide range of clothing sizes for men and women. Depending on the product and model, you can find clothes in sizes XS to 5XL.
Which fashion labels do you have in your assortment?
Which fashion labels do you have in your assortment?
We carry trendy fashion of diverse labels. We are constantly working to expand our range and add new manufacturers. We currently carry the largest variety of products from FILA, Wrangler and Lee, our newest labels are Salsa Jeans and Mavi. In our online store you can find more well-known fashion manufacturers.
Order for years at Framework. Really good advice and fast delivery. I am very satisfied!
Great and uncomplicated service! Unfortunately, the jeans I ordered didn't fit. However, the exchange was quick and easy!
In my opinion, there is no better online Shop for pants in Switzerland! The selection of jeans is just great and the brands have a super quality. You can also find good deals and bargains.