Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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588 products

June in Calm Seas Jeans LeeJune in Calm Seas Jeans Lee
June in Calm Seas OfferCHF129.90
Rider Jacket in Belmont Jackets LeeRider Jacket in Belmont Jackets Lee
West in Strong Hand Jeans LeeWest in Strong Hand Jeans Lee
West in Strong Hand OfferCHF139.90
West in Rendition Jeans LeeWest in Rendition Jeans Lee
West in Rendition OfferCHF139.90
West in Clean Black Jeans LeeWest in Clean Black Jeans Lee
West in Clean Black OfferCHF119.90
Marion in Sea Voyage Jeans LeeMarion in Sea Voyage Jeans Lee
Marion in Sea Voyage OfferCHF119.90
Haden in Reality Check Jeans LeeHaden in Reality Check Jeans Lee
Haden in Cerberus Jeans LeeHaden in Cerberus Jeans Lee
Haden in Cerberus OfferCHF129.90
Zoe in No Foul Jeans LeeZoe in No Foul Jeans Lee
Zoe in No Foul OfferCHF129.90
Rider in Rinse Raine Jeans LeeRider in Rinse Raine Jeans Lee
Rider in Rinse Raine OfferCHF119.90
Brooklyn Straight in Belmont Jeans LeeBrooklyn Straight in Belmont Jeans Lee
Elly in Ivy Wash Jeans LeeElly in Ivy Wash Jeans Lee
Elly in Ivy Wash OfferCHF129.90
Texas Slim in Fog Jeans WranglerTexas Slim in Fog Jeans Wrangler
Greensboro in Rustic Navy Jeans WranglerGreensboro in Rustic Navy Jeans Wrangler
Heritage Shirt in Light Hand Shirts WranglerHeritage Shirt in Light Hand Shirts Wrangler
Femme Peplum Shirt in Light Hand Shirts WranglerFemme Peplum Shirt in Light Hand Shirts Wrangler
Anti Fit Jacket in Light Ice Jackets WranglerAnti Fit Jacket in Light Ice Jackets Wrangler
Sienna in Nightshade Jeans WranglerSienna in Nightshade Jeans Wrangler
Piper in Posh Parade Jeans WranglerPiper in Posh Parade Jeans Wrangler
Low Rise Cowboy Jean in Haute Haze Jeans WranglerLow Rise Cowboy Jean in Haute Haze Jeans Wrangler
Flare in Dark Wash Jeans WranglerFlare in Dark Wash Jeans Wrangler
West in Riverway Jeans LeeWest in Riverway Jeans Lee
West in Riverway OfferCHF129.90
West in Flirt Alert Jeans LeeWest in Flirt Alert Jeans Lee
West in Flirt Alert OfferCHF119.90
Jessica in Higher Climb Jeans LeeJessica in Higher Climb Jeans Lee

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.