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DenimThe history of denim jeans: from origin to global icon

The history of denim jeans: from origin to global icon

Denim jeans are far more than just a garment; they are a symbol of culture, style and innovation that has endured through centuries, continents and generations. From their humble...

JeansMAVI's new jeans models: a look at James, Yves, Marcus, Adriana, Bella Mid Rise, Sophie, Kendra and Daisy

MAVI's new jeans models: a look at James, Yves, Marcus, Adriana, Bella Mid Rise, Sophie, Kendra and Daisy

We're thrilled to introduce you to our latest addition to the denim department. Today we're taking a closer look at some exciting styles from Mavi, a renowned denim...

JeansNew! Salsa Jeans now available on framework.ch

New! Salsa Jeans now available on framework.ch

Salsa JeansThe perfect fit for every figureSalsa Jeans is a Portuguese brand that specializes in making jeans that flatter every woman and every man. Since...

JeansLee and Wrangler Denim Store Berlin

Lee and Wrangler Denim Store Berlin

Lee® and Wrangler® Jeans open a joint denim store in Berlin, with more European flagship stores to follow