Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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Carol in Dark Humor Jeans Lee   Carol in Dark Humor Jeans Lee
Carol in Dark Humor OfferCHF129.90
Sale
Rider Classic Straight in Classic Indigo Jeans Lee   Rider Classic Straight in Classic Indigo Jeans Lee
Rider Classic Straight in Classic Indigo Offer fromCHF 103.90 Regular priceCHF129.90
Save CHF 50.00
ULC Straight in Black Jeans Lee   ULC Straight in Black Jeans Lee
ULC Straight in Black OfferCHF49.90 Regular priceCHF99.90
5.0
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Carol in Blue Nostalgia Jeans Lee   Carol in Blue Nostalgia Jeans Lee
Carol in Blue Nostalgia Offer fromCHF 64.90 Regular priceCHF129.90
Kendra in Deep Uptown Str Jeans MaviKendra in Deep Uptown Str Jeans Mavi
Save CHF 28.00
Carol in Worn Iris Jeans Lee   Carol in Worn Iris Jeans Lee
Carol in Worn Iris OfferCHF111.90 Regular priceCHF139.90
Save CHF 65.00
Wild West in Cactus Jeans Wrangler   Wild West in Cactus Jeans Wrangler
Wild West in Cactus OfferCHF64.90 Regular priceCHF129.90
Save CHF 24.00
Straight in Aurelia Jeans Wrangler   Straight in Aurelia Jeans Wrangler
Straight in Aurelia OfferCHF95.90 Regular priceCHF119.90
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Marion Straight In Middle Of The Night Jeans Lee   Marion Straight In Middle Of The Night Jeans Lee
Marion Straight in Middle Of The Night Offer fromCHF 69.90 Regular priceCHF139.90
Save CHF 70.00
Marion Straight In Rushing In Light Jeans Lee   Marion Straight In Rushing In Light Jeans Lee
Marion Straight in Rushing In Light OfferCHF69.90 Regular priceCHF139.90
Straight Low Stretch in Black Rinse Jeans Wrangler   Straight Low Stretch in Black Rinse Jeans Wrangler
Straight Low Stretch in Dark Stone Jeans Wrangler   Straight Low Stretch in Dark Stone Jeans Wrangler
Straight Low Stretch in Blue Black Jeans Wrangler   Straight Low Stretch in Blue Black Jeans Wrangler
Straight Non Stretch in Medium Stonewash Jeans Wrangler   Straight Non Stretch in Medium Stonewash Jeans Wrangler
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Straight Fit MVP in Black Jeans Lee   Straight Fit MVP in Black Jeans Lee
Straight Fit MVP in Black Offer fromCHF 79.90 Regular priceCHF99.90
Save CHF 24.00
Texas Low Stretch in New Favorite Jeans Wrangler   Texas Low Stretch in New Favorite Jeans Wrangler
Texas Low Stretch in New Favorite OfferCHF95.90 Regular priceCHF119.90
Save CHF 26.00
Straight in Airblue Jeans Wrangler   Straight in Airblue Jeans Wrangler
Straight in Airblue OfferCHF103.90 Regular priceCHF129.90
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Daren Zip Fly in Asphalt Rocker Jeans Lee   Daren Zip Fly in Asphalt Rocker Jeans Lee
Daren Zip Fly in Asphalt Rocker Offer fromCHF 103.90 Regular priceCHF129.90
Daren Zip Fly in Strong Hand Jeans Lee   Daren Zip Fly in Strong Hand Jeans Lee
Save CHF 28.00
Carol in skirt jeans Lee   Carol in skirt jeans Lee
Carol in Rock OfferCHF111.90 Regular priceCHF139.90
Save CHF 12.00
Marion Straight in Rinse Jeans Lee   Marion Straight in Rinse Jeans Lee
Marion Straight in Rinse OfferCHF107.90 Regular priceCHF119.90
Marion Straight in Black Rinse Jeans Lee   Marion Straight in Black Rinse Jeans Lee
Sale
Marion Straight in Night Sky Jeans Lee   Marion Straight in Night Sky Jeans Lee
Marion Straight in Night Sky Offer fromCHF 111.90 Regular priceCHF139.90
Save CHF 70.00
Carol in Mid Soho Jeans Lee   Carol in Mid Soho Jeans Lee
Carol in Mid Soho OfferCHF69.90 Regular priceCHF139.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.