Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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Kendra in Black Gold Night Jeans MaviKendra in Black Gold Night Jeans Mavi
Sakura in off white denim jeans MaviSakura in off white denim jeans Mavi
Save CHF 12.05
Kyoto in Mid Brushed Denim Jeans MaviKyoto in Mid Brushed Denim Jeans Mavi
Kyoto in Mid Brushed Denim OfferCHF107.90 Regular priceCHF119.95
Save CHF 12.05
Malibu in leopard denim jeans MaviMalibu in leopard denim jeans Mavi
Malibu in Leopard Denim OfferCHF107.90 Regular priceCHF119.95
Save CHF 13.05
Malibu in blocking denim jeans MaviMalibu in blocking denim jeans Mavi
Malibu in Blocking Denim OfferCHF116.90 Regular priceCHF129.95
Save CHF 10.05
Lisbon in Foggy Used Vintage Jeans MaviLisbon in Foggy Used Vintage Jeans Mavi
Lisbon in Foggy Used Vintage OfferCHF89.90 Regular priceCHF99.95
Save CHF 12.00
True in White Jeans Salsa JeansTrue in White Jeans Salsa Jeans
True in White OfferCHF107.90 Regular priceCHF119.90
River in Chante Jeans WranglerRiver in Chante Jeans Wrangler
River in Chante OfferCHF119.90
River in Cloudly Skies Jeans WranglerRiver in Cloudly Skies Jeans Wrangler
Greensboro in Moonlight Rinse Jeans WranglerGreensboro in Moonlight Rinse Jeans Wrangler
Texas Slim in Moonlight Rinse Jeans WranglerTexas Slim in Moonlight Rinse Jeans Wrangler
Texas Slim in Blue Jam Jeans WranglerTexas Slim in Blue Jam Jeans Wrangler
Texas in Verdant Tone Jeans WranglerTexas in Verdant Tone Jeans Wrangler
Save CHF 13.00
Sienna in Dingey Fade Jeans WranglerSienna in Dingey Fade Jeans Wrangler
Sienna in Dingey Fade OfferCHF116.90 Regular priceCHF129.90
Save CHF 12.00
World Wide in Light Hand Jeans WranglerWorld Wide in Light Hand Jeans Wrangler
World Wide in Light Hand OfferCHF107.90 Regular priceCHF119.90
Save CHF 12.00
Slim in Serene Storm Jeans WranglerSlim in Serene Storm Jeans Wrangler
Slim in Serene Storm OfferCHF107.90 Regular priceCHF119.90
Save CHF 12.00
Bootcut in Pale & Worn Jeans WranglerBootcut in Pale & Worn Jeans Wrangler
Bootcut in Pale & Worn OfferCHF107.90 Regular priceCHF119.90
Save CHF 13.00
Spat Loose in Green Wash Jeans WranglerSpat Loose in Green Wash Jeans Wrangler
Spat Loose in Green Wash OfferCHF116.90 Regular priceCHF129.90
Save CHF 13.00
Flare in Solid Blue Jeans WranglerFlare in Solid Blue Jeans Wrangler
Flare in Solid Blue OfferCHF116.90 Regular priceCHF129.90
Save CHF 12.00
Larston in Slate Shade Jeans WranglerLarston in Slate Shade Jeans Wrangler
Larston in Slate Shade OfferCHF107.90 Regular priceCHF119.90
Save CHF 12.00
Greensboro in Slate Shade Jeans WranglerGreensboro in Slate Shade Jeans Wrangler
Greensboro in Slate Shade OfferCHF107.90 Regular priceCHF119.90
13Mwz in White Jeans Wrangler13Mwz in White Jeans Wrangler
13Mwz in White OfferCHF99.90
Save CHF 12.00
Texas in Slate Shade Jeans WranglerTexas in Slate Shade Jeans Wrangler
Texas in Slate Shade OfferCHF107.90 Regular priceCHF119.90
Save CHF 11.00
Horizon in Bohemian Blue Jeans WranglerHorizon in Bohemian Blue Jeans Wrangler
Horizon in Bohemian Blue OfferCHF98.90 Regular priceCHF109.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.