Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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Jeans
Haden in Free Soul Jeans LeeHaden in Free Soul Jeans Lee
Haden in Free Soul OfferCHF139.90
Haden in Navy Cast Jeans by LeeHaden in Navy Cast Jeans by Lee
Haden in Navy Cast OfferCHF99.90
Carpenter in Almighty Jeans LeeCarpenter in Almighty Jeans Lee
Carpenter in Almighty OfferCHF119.90
West in Light Stone Jeans by LeeWest in Light Stone Jeans by Lee
West in Light Stone OfferCHF129.90
Daren in All Yours jeans LeeDaren in All Yours jeans Lee
Daren in All Yours OfferCHF129.90
Daren Zip Fly in Mojo Jeans LeeDaren Zip Fly in Mojo Jeans Lee
Daren Zip Fly in Mojo OfferCHF129.90
Rider in Ocean Blue Jeans by LeeRider in Ocean Blue Jeans by Lee
Rider in Ocean Blue OfferCHF129.90
Scarlett High in With Envy Jeans LeeScarlett High in With Envy Jeans Lee
Rider Loose in Modern Mid Jeans by LeeRider Loose in Modern Mid Jeans by Lee
Stella in Water Droplet jeans Lee
Stella in Holding Tight jeans by LeeStella in Holding Tight jeans by Lee
London in Blue Koi Jeans LeeLondon in Blue Koi Jeans Lee
London in Blue Koi OfferCHF129.90
London in Eye Spy jeans by LeeLondon in Eye Spy jeans by Lee
London in Eye Spy OfferCHF129.90
Marion in Mid Voyage jeans by LeeMarion in Mid Voyage jeans by Lee
Marion in Mid Voyage OfferCHF129.90
Rider in FirestoneRider in Firestone
Rider in Firestone OfferCHF129.90
Elly in Deepest Space Jeans LeeElly in Deepest Space Jeans Lee
Elly in Deepest Space OfferCHF119.90
Low Rise Jeans in Medium Light Denim Salsa JeansLow Rise Jeans in Medium Light Denim Salsa Jeans
True Straight in Black Jeans Salsa JeansTrue Straight in Black Jeans Salsa Jeans
Wide-leg jeans in medium wash Salsa JeansWide-leg jeans in medium wash Salsa Jeans
Low Rise Jeans in Medium Wash Jeans Salsa JeansLow Rise Jeans in Medium Wash Jeans Salsa Jeans
Wide-leg jeans in light wash Jeans Salsa JeansWide-leg jeans in light wash Jeans Salsa Jeans
Marcus in Vintage Shaded Ultra Move Jeans MaviMarcus in Vintage Shaded Ultra Move Jeans Mavi
Ibiza in dark brushed denim jeans MaviIbiza in dark brushed denim jeans Mavi
Malibu in Indigo Shaded Straight Jeans MaviMalibu in Indigo Shaded Straight Jeans Mavi

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.