Denim Collection

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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42 products

Jean shorts
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5 pocket shorts in washed gray denim shorts Lee   5 pocket shorts in washed gray denim shorts Lee
5 Pocket Short in Washed Grey OfferCHF39.90 Regular priceCHF79.90
Short Glamour Push-In in Medium Wash Jean Shorts Salsa Jeans   Short Glamour Push-In in Medium Wash Jean Shorts Salsa Jeans
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90S Short in Relax Worn Jean Shorts Lee   90S Short in Relax Worn Jean Shorts Lee
90S Short in Relax Worn OfferCHF44.90 Regular priceCHF89.90
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Festival Short in Shadows Jean Shorts Wrangler   Festival Short in Shadows Jean Shorts Wrangler
Festival Short in Shadows OfferCHF49.90 Regular priceCHF99.90
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Festival Short in Be The Storm Jean Shorts Wrangler   Festival Short in Be The Storm Jean Shorts Wrangler
Festival Short in Be The Storm OfferCHF49.90 Regular priceCHF99.90
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Donna in Sunshine Stripes Jean Shorts Wrangler   Donna in Sunshine Stripes Jean Shorts Wrangler
Donna in Sunshine Stripes OfferCHF49.90 Regular priceCHF99.90
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Donna in Lost Control denim shorts Wrangler   Donna in Lost Control denim shorts Wrangler
Donna in Lost Control OfferCHF49.90 Regular priceCHF99.90
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Frontier Short in Be Cool Jean Shorts Wrangler   Frontier Short in Be Cool Jean Shorts Wrangler
Frontier Short in Be Cool OfferCHF44.90 Regular priceCHF89.90
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Colton Shorts in Blue Vortex Jean Shorts Wrangler   Colton Shorts in Blue Vortex Jean Shorts Wrangler
Colton Shorts in Blue Vortex OfferCHF44.90 Regular priceCHF89.90
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Colton Shorts in Desert Daze Jean Shorts Wrangler   Colton Shorts in Desert Daze Jean Shorts Wrangler
Colton Shorts in Desert Daze OfferCHF44.90 Regular priceCHF89.90
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Texas Shorts in Desert Daze Jean Shorts Wrangler   Texas Shorts in Desert Daze Jean Shorts Wrangler
Texas Shorts in Desert Daze OfferCHF44.90 Regular priceCHF89.90
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Texas Shorts in The Dude Jean Shorts Wrangler   Texas Shorts in The Dude Jean Shorts Wrangler
Texas Shorts in The Dude OfferCHF44.90 Regular priceCHF89.90
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Pleated Short in Mid Stripe Jean Shorts Lee   Pleated Short in Mid Stripe Jean Shorts Lee
Pleated Short in Mid Stripe OfferCHF39.90 Regular priceCHF79.90
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Pleated Short in Frosted Blue Jean Shorts Lee   Pleated Short in Frosted Blue Jean Shorts Lee
Pleated Short in Frosted Blue OfferCHF44.90 Regular priceCHF89.90
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Stella short in marble white denim shorts Lee   Stella short in marble white denim shorts Lee
Stella Short in Marble White OfferCHF39.90 Regular priceCHF79.90
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Carol Short in Blue Speed Jean Shorts Lee   Carol Short in Blue Speed Jean Shorts Lee
Carol Short in Blue Speed OfferCHF39.90 Regular priceCHF79.90
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Carol Short in Soft Diffused Jean Shorts Lee   Carol Short in Soft Diffused Jean Shorts Lee
Carol Short in Soft Diffused OfferCHF44.90 Regular priceCHF89.90
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5 Pocket Short in Mellow Light Jean Shorts Lee   5 Pocket Short in Mellow Light Jean Shorts Lee
5 Pocket Short in Mellow Light OfferCHF39.90 Regular priceCHF79.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.