Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Greensboro in Azure Fade Jeans Wrangler   Greensboro in Azure Fade Jeans Wrangler
Greensboro in Azure Fade OfferCHF95.90 Regular priceCHF119.90
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Regular in Blue Black Jeans Wrangler   Regular in Blue Black Jeans Wrangler
Regular in Blue Black OfferCHF89.90 Regular priceCHF99.90
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Small Logo Tee in Vintage White T-Shirts WranglerSmall Logo Tee in Vintage White T-Shirts Wrangler
Small Logo Tee in Vintage White OfferCHF27.95 Regular priceCHF39.90
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Graphic Tee in Navy T-Shirts WranglerGraphic Tee in Navy T-Shirts Wrangler
Graphic Tee in Navy OfferCHF29.95 Regular priceCHF44.90
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Ss Western Shirt in Flamingo Indigo Shirts WranglerSs Western Shirt in Flamingo Indigo Shirts Wrangler
Ss Western Shirt in Flamingo Indigo OfferCHF55.90 Regular priceCHF79.90
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Ss W Resort Shirt in Indigo Stripe Shirts WranglerSs W Resort Shirt in Indigo Stripe Shirts Wrangler
Ss W Resort Shirt in Indigo Stripe OfferCHF55.95 Regular priceCHF79.90
Texas Slim in Moonlight Rinse Jeans WranglerTexas Slim in Moonlight Rinse Jeans Wrangler
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Rodeo Utility Jacket in Timberwolf Jackets WranglerRodeo Utility Jacket in Timberwolf Jackets Wrangler
Rodeo Utility Jacket in Timberwolf OfferCHF104.90 Regular priceCHF149.90
Frontier in Jungle Jasper Jeans WranglerFrontier in Jungle Jasper Jeans Wrangler
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Shortleeves Solid Tee in Vintage White T-Shirts Wrangler   Shortleeves Solid Tee in Vintage White T-Shirts Wrangler
Shortleeves Solid Tee in Vintage White OfferCHF31.90 Regular priceCHF39.90
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Western Shirt in Green Blue Shirts Wrangler   Western Shirt in Green Blue Shirts Wrangler
Western Shirt in Green Blue OfferCHF49.95 Regular priceCHF99.90
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Texas High Stretch in Rustic Jeans Wrangler   Texas High Stretch in Rustic Jeans Wrangler
Texas High Stretch in Rustic OfferCHF90.90 Regular priceCHF129.90
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Bryson Low Stretch in Smoke Sea Jeans Wrangler   Bryson Low Stretch in Smoke Sea Jeans Wrangler
Bryson Low Stretch in Smoke Sea OfferCHF103.90 Regular priceCHF129.90
1 Pkt Indigo Shirt in Dusty Blue Shirts Wrangler1 Pkt Indigo Shirt in Dusty Blue Shirts Wrangler
Greensboro in Black pants WranglerGreensboro in Black pants Wrangler
Cj Pocket Tee in Faded Black T-Shirts WranglerCj Pocket Tee in Faded Black T-Shirts Wrangler
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Americana Tee in Navy T-Shirts WranglerAmericana Tee in Navy T-Shirts Wrangler
Americana Tee in Navy OfferCHF27.90 Regular priceCHF34.90
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Knit Sweater in Mahogany Sweater WranglerKnit Sweater in Mahogany Sweater Wrangler
Knit Sweater in Mahogany OfferCHF63.90 Regular priceCHF79.90
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Texas Shorts in Ocean Surge denim shorts WranglerTexas Shorts in Ocean Surge denim shorts Wrangler
Texas Shorts in Ocean Surge OfferCHF55.90 Regular priceCHF69.90
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Frontier in Digital Blue Jeans WranglerFrontier in Digital Blue Jeans Wrangler
Frontier in Digital Blue OfferCHF95.90 Regular priceCHF119.90
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Graphic Tee in Faded Black T-Shirts WranglerGraphic Tee in Faded Black T-Shirts Wrangler
Graphic Tee in Faded Black OfferCHF34.90 Regular priceCHF49.90
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Ss Resort Shirt in Blue Geo Shirts WranglerSs Resort Shirt in Blue Geo Shirts Wrangler
Ss Resort Shirt in Blue Geo OfferCHF55.95 Regular priceCHF79.90
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1 Pkt Shirt in Indigo Plaid Shirts Wrangler1 Pkt Shirt in Indigo Plaid Shirts Wrangler
1 Pkt Shirt in Indigo Plaid OfferCHF54.95 Regular priceCHF79.90
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Ss Resort Shirt in Navy Stripe Shirts WranglerSs Resort Shirt in Navy Stripe Shirts Wrangler
Ss Resort Shirt in Navy Stripe OfferCHF55.90 Regular priceCHF79.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!