Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Texas Corduroy in Dahlia Pants Wrangler   Texas Corduroy in Dahlia Pants Wrangler
Texas Corduroy in Dahlia OfferCHF69.90 Regular priceCHF139.90
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Texas Slim Medium Stretch in Sea Grass Pants Wrangler   Texas Slim Medium Stretch in Sea Grass Pants Wrangler
Texas Slim Medium Stretch in Sea Grass OfferCHF69.90 Regular priceCHF139.90
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Frontier in Sorbet pants Wrangler   Frontier in Sorbet pants Wrangler
Frontier in Sorbet OfferCHF59.90 Regular priceCHF119.90
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Sign Off Beanie in Scarab caps Wrangler   Sign Off Beanie in Scarab caps Wrangler
Sign Off Beanie in Scarab OfferCHF35.90 Regular priceCHF44.90
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Sign Off Tee in Faded Black T-Shirts Wrangler   Sign Off Tee in Faded Black T-Shirts Wrangler
Sign Off Tee in Faded Black OfferCHF27.90 Regular priceCHF34.90
Logo Tee in White T-Shirts Wrangler   Logo Tee in White T-Shirts Wrangler
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Greensboro Medium Stretch in Orion Jeans Wrangler   Greensboro Medium Stretch in Orion Jeans Wrangler
Greensboro Medium Stretch in Orion OfferCHF64.90 Regular priceCHF129.90
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Bryson in Dusky Night Jeans Wrangler   Bryson in Dusky Night Jeans Wrangler
Bryson in Dusky Night OfferCHF64.90 Regular priceCHF129.90
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River in Smoke Sea Jeans Wrangler   River in Smoke Sea Jeans Wrangler
River in Smoke Sea OfferCHF69.90 Regular priceCHF139.90
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Texas in Iron pants Wrangler   Texas in Iron pants Wrangler
Texas in Iron OfferCHF103.90 Regular priceCHF129.90
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Greensboro in Charcoal Pants Wrangler   Greensboro in Charcoal Pants Wrangler
Greensboro in Charcoal OfferCHF103.90 Regular priceCHF129.90
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All Terrain Gear FWDS 5 Pocket Pants in Dusty Olive Pants Wrangler   All Terrain Gear FWDS 5 Pocket Pants in Dusty Olive Pants Wrangler
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Texas in Sundown Blue Jeans Wrangler   Texas in Sundown Blue Jeans Wrangler
Texas in Sundown Blue OfferCHF106.90 Regular priceCHF119.90
Logo Tee in Navy T-Shirts Wrangler   Logo Tee in Navy T-Shirts Wrangler
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Greensboro Medium Stretch in Free Way Jeans Wrangler   Greensboro Medium Stretch in Free Way Jeans Wrangler
Greensboro Medium Stretch in Free Way Offer fromCHF 64.90 Regular priceCHF129.90
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2Pack Sign Off Tee in Captains Blue T-Shirts Wrangler   2Pack Sign Off Tee in Captains Blue T-Shirts Wrangler
2Pack Sign Off Tee in Captains Blue OfferCHF39.90 Regular priceCHF44.90
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Bryson Medium Stretch in Blackout Jeans Wrangler   Bryson Medium Stretch in Blackout Jeans Wrangler
Bryson Medium Stretch in Blackout OfferCHF69.90 Regular priceCHF139.90
Straight Low Stretch in Blue Black Jeans Wrangler   Straight Low Stretch in Blue Black Jeans Wrangler
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Texas Slim in Dark Navy Pants Wrangler   Texas Slim in Dark Navy Pants Wrangler
Texas Slim in Dark Navy OfferCHF69.90 Regular priceCHF139.90
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Sustainable Zip Pkt Pant in Black Pants Wrangler   Sustainable Zip Pkt Pant in Black Pants Wrangler
Sustainable Zip Pkt Pant in Black OfferCHF49.90 Regular priceCHF99.90
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13Mwz in White Jeans Wrangler13Mwz in White Jeans Wrangler
13Mwz in White Offer fromCHF 89.90 Regular priceCHF99.90
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Turtleneck in Dahlia Sweater Wrangler   Turtleneck in Dahlia Sweater Wrangler
Turtleneck in Dahlia OfferCHF63.90 Regular priceCHF79.90
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Texas in Midnight Rodeo Jeans Wrangler   Texas in Midnight Rodeo Jeans Wrangler
Texas in Midnight Rodeo OfferCHF95.90 Regular priceCHF119.90
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Bryson in Atmosphere Jeans Wrangler   Bryson in Atmosphere Jeans Wrangler
Bryson in Atmosphere OfferCHF87.90 Regular priceCHF109.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!