Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Texas Low Stretch in Cloudy Skies Jeans Wrangler   Texas Low Stretch in Cloudy Skies Jeans Wrangler
Texas Low Stretch in Cloudy Skies Offer fromCHF 59.90 Regular priceCHF119.90
Polo shirt in navy polos Wrangler   Polo shirt in navy polos Wrangler
Funnel Neck Zip in Navy Sweat Jackets Wrangler   Funnel Neck Zip in Navy Sweat Jackets Wrangler
Save CHF 70.00
Larston Medium Stretch in Electric Rodeo Jeans Wrangler   Larston Medium Stretch in Electric Rodeo Jeans Wrangler
Larston Medium Stretch in Electric Rodeo OfferCHF69.90 Regular priceCHF139.90
Save CHF 45.00
Sustainable Utility Pant in Bungee Cord Pants Wrangler   Sustainable Utility Pant in Bungee Cord Pants Wrangler
Sustainable Utility Pant in Bungee Cord OfferCHF44.90 Regular priceCHF89.90
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Texas Slim Medium Stretch in Dark Navy Pants Wrangler   Texas Slim Medium Stretch in Dark Navy Pants Wrangler
Texas Slim Medium Stretch in Dark Navy OfferCHF69.90 Regular priceCHF139.90
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Greensboro Low Stretch in Plaza Taupe Pants Wrangler   Greensboro Low Stretch in Plaza Taupe Pants Wrangler
Greensboro Low Stretch in Plaza Taupe OfferCHF64.90 Regular priceCHF129.90
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Americana Tee in Vintage White T-Shirts WranglerAmericana Tee in Vintage White T-Shirts Wrangler
Americana Tee in Vintage White OfferCHF29.90 Regular priceCHF34.90
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Winter Jacket in Black Jackets Wrangler   Winter Jacket in Black Jackets Wrangler
Winter Jacket in Black OfferCHF149.90 Regular priceCHF199.90
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Half Zip Knit in Navy Sweater Wrangler   Half Zip Knit in Navy Sweater Wrangler
Half Zip Knit in Navy OfferCHF87.90 Regular priceCHF109.90
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Greensboro in Sunset Rinse Jeans Wrangler   Greensboro in Sunset Rinse Jeans Wrangler
Greensboro in Sunset Rinse OfferCHF95.90 Regular priceCHF119.90
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Larston in Reflections Jeans Wrangler   Larston in Reflections Jeans Wrangler
Larston in Reflections OfferCHF98.90 Regular priceCHF109.90
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Two Sided Belt in Brown Belt Wrangler   Two Sided Belt in Brown Belt Wrangler
Two Sided Belt in Brown OfferCHF34.90 Regular priceCHF69.90
Polo Shirt in Black Polos Wrangler   Polo Shirt in Black Polos Wrangler
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Texas Medium Stretch in New Light Jeans Wrangler   Texas Medium Stretch in New Light Jeans Wrangler
Texas Medium Stretch in New Light Offer fromCHF 69.90 Regular priceCHF139.90
Anti Fit Jacket in Blue Eyes Blue Jackets Wrangler   Anti Fit Jacket in Blue Eyes Blue Jackets Wrangler
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Texas Low Stretch in The Rock Jeans Wrangler   Texas Low Stretch in The Rock Jeans Wrangler
Texas Low Stretch in The Rock OfferCHF64.90 Regular priceCHF129.90
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Casey Jones Chino Relaxed in Saddle Pants Wrangler   Casey Jones Chino Relaxed in Saddle Pants Wrangler
Casey Jones Chino Relaxed in Saddle OfferCHF87.90 Regular priceCHF109.90
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Casey Jones Cargo Regular in Faded Black Pants Wrangler   Casey Jones Cargo Regular in Faded Black Pants Wrangler
Casey Jones Cargo Regular in Faded Black OfferCHF95.90 Regular priceCHF119.90
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Texas in Tigers Eye pants Wrangler   Texas in Tigers Eye pants Wrangler
Texas in Tigers Eye OfferCHF103.90 Regular priceCHF129.90
Save CHF 65.00
Greensboro Low Stretch in Olive Pants Wrangler   Greensboro Low Stretch in Olive Pants Wrangler
Greensboro Low Stretch in Olive OfferCHF64.90 Regular priceCHF129.90
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Ss Western Shirt in Blue Shadow Shirts WranglerSs Western Shirt in Blue Shadow Shirts Wrangler
Ss Western Shirt in Blue Shadow OfferCHF62.90 Regular priceCHF69.90
1 Pkt Shirt in Dark Navy Shirts Wrangler1 Pkt Shirt in Dark Navy Shirts Wrangler
Save CHF 9.00
Cj Cargo Shorts in Kelp Shorts WranglerCj Cargo Shorts in Kelp Shorts Wrangler
Cj Cargo Shorts in Kelp OfferCHF80.90 Regular priceCHF89.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!