Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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238 products

Coaches Jacket in Navy Jackets WranglerCoaches Jacket in Navy Jackets Wrangler
Rope Logo Cap in Navy Caps WranglerRope Logo Cap in Navy Caps Wrangler
Super Wrangler jeans in raw denim WranglerSuper Wrangler jeans in raw denim Wrangler
Logo cap in ecru Caps WranglerLogo cap in ecru Caps Wrangler
Easy Belt in Cow Belt WranglerEasy Belt in Cow Belt Wrangler
Western in Caroline Creek Shirts WranglerWestern in Caroline Creek Shirts Wrangler
Frontier in Marshall Jeans WranglerFrontier in Marshall Jeans Wrangler
Frontier in Storm Cloud jeans by WranglerFrontier in Storm Cloud jeans by Wrangler
Greensboro in Dandelion Summer jeans by WranglerGreensboro in Dandelion Summer jeans by Wrangler
Texas in Faded Black Pants WranglerTexas in Faded Black Pants Wrangler
Texas in Plaza Taupe Pants WranglerTexas in Plaza Taupe Pants Wrangler
Greensboro in Wren pants WranglerGreensboro in Wren pants Wrangler
Greensboro in Dark Navy Pants WranglerGreensboro in Dark Navy Pants Wrangler
Chino shorts in Elm Shorts WranglerChino shorts in Elm Shorts Wrangler
Chino shorts in caviar shorts WranglerChino shorts in caviar shorts Wrangler
Texas Shorts in Midnight Haze Denim Shorts WranglerTexas Shorts in Midnight Haze Denim Shorts Wrangler
Save CHF 44.00
Field Jacket in Ivy Green Jackets WranglerField Jacket in Ivy Green Jackets Wrangler
Field Jacket in Ivy Green OfferCHF175.90 Regular priceCHF219.90
Save CHF 32.00
Anti Fit Jacket in Light Ice Jackets WranglerAnti Fit Jacket in Light Ice Jackets Wrangler
Anti Fit Jacket in Light Ice OfferCHF127.90 Regular priceCHF159.90
Spare CHF 22.00
Overshirt in Retro Blue Shirts WranglerOvershirt in Retro Blue Shirts Wrangler
Overshirt in Retro Blue OfferCHF87.90 Regular priceCHF109.90
Save CHF 7.00
LS Shirt in Oxford Blue Shirts WranglerLS Shirt in Oxford Blue Shirts Wrangler
LS Shirt in Oxford Blue OfferCHF62.90 Regular priceCHF69.90
Mike Lucas Vest in Camo Jackets WranglerMike Lucas Vest in Camo Jackets Wrangler
13Mwz in Breeze Hunter Jeans Wrangler13Mwz in Breeze Hunter Jeans Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!