Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Greensboro in Forest Night pants WranglerGreensboro in Forest Night pants Wrangler
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Small Logo Tee in Banana Crepe T-Shirts WranglerSmall Logo Tee in Banana Crepe T-Shirts Wrangler
Small Logo Tee in Banana Crepe OfferCHF27.90 Regular priceCHF39.90
Spare CHF 16.00
Stripe Polo Shirt in White T-Shirts WranglerStripe Polo Shirt in White T-Shirts Wrangler
Stripe Polo Shirt in White OfferCHF38.90 Regular priceCHF54.90
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Ss 1 Pkt Shirt in Black Shirts WranglerSs 1 Pkt Shirt in Black Shirts Wrangler
Ss 1 Pkt Shirt in Black OfferCHF62.90 Regular priceCHF69.90
River in Chante Jeans WranglerRiver in Chante Jeans Wrangler
River in Chante OfferCHF119.90
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Texas Shorts in Meadow Haze denim shorts WranglerTexas Shorts in Meadow Haze denim shorts Wrangler
Texas Shorts in Meadow Haze OfferCHF48.90 Regular priceCHF69.90
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Frontier Short in Frost denim shorts WranglerFrontier Short in Frost denim shorts Wrangler
Frontier Short in Frost OfferCHF55.90 Regular priceCHF79.90
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Easy Beanie in Green Caps Wrangler   Easy Beanie in Green Caps Wrangler
Easy Beanie in Green OfferCHF24.95 Regular priceCHF39.90
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River in Dark Navy Pants Wrangler   River in Dark Navy Pants Wrangler
River in Dark Navy OfferCHF59.95 Regular priceCHF119.90
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Greensboro in sage wash jeans Wrangler   Greensboro in sage wash jeans Wrangler
Greensboro in Sage Wash Offer fromCHF 54.95 Regular priceCHF129.90
Straight Low Stretch in Dark Stone Jeans Wrangler   Straight Low Stretch in Dark Stone Jeans Wrangler
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Larston in Cosmic Jeans Wrangler   Larston in Cosmic Jeans Wrangler
Larston in Cosmic OfferCHF79.90 Regular priceCHF159.90
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Greensboro in Dark Navy Pants WranglerGreensboro in Dark Navy Pants Wrangler
Greensboro in Dark Navy OfferCHF95.90 Regular priceCHF119.90
Texas in Black pants WranglerTexas in Black pants Wrangler
Texas in Black OfferCHF119.90
Texas in Blue Oxide Jeans WranglerTexas in Blue Oxide Jeans Wrangler
Texas Slim in Fog Jeans WranglerTexas Slim in Fog Jeans Wrangler
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Small Graphic Tee in Vintage White T-Shirts WranglerSmall Graphic Tee in Vintage White T-Shirts Wrangler
Small Graphic Tee in Vintage White OfferCHF27.90 Regular priceCHF34.90
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Small Graphic Tee in Dusty Blue T-Shirts WranglerSmall Graphic Tee in Dusty Blue T-Shirts Wrangler
Small Graphic Tee in Dusty Blue OfferCHF27.90 Regular priceCHF34.90
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Small Logo Tee in Shrimp T-Shirts WranglerSmall Logo Tee in Shrimp T-Shirts Wrangler
Small Logo Tee in Shrimp OfferCHF27.90 Regular priceCHF39.90
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Small Logo Tee in Niagara Mist T-Shirts WranglerSmall Logo Tee in Niagara Mist T-Shirts Wrangler
Small Logo Tee in Niagara Mist OfferCHF27.90 Regular priceCHF39.90
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Two Pocket Shirt in Yellow Shirts Wrangler   Two Pocket Shirt in Yellow Shirts Wrangler
Two Pocket Shirt in Yellow Offer fromCHF 49.95 Regular priceCHF99.90
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Ss Shirt in Tan Stripe Shirts WranglerSs Shirt in Tan Stripe Shirts Wrangler
Ss Shirt in Tan Stripe OfferCHF48.90 Regular priceCHF69.90
Spare CHF 16.00
Stripe Polo Shirt in Navy T-Shirts WranglerStripe Polo Shirt in Navy T-Shirts Wrangler
Stripe Polo Shirt in Navy OfferCHF38.90 Regular priceCHF54.90
Save CHF 10.00
Americana Tee in Navy T-Shirts WranglerAmericana Tee in Navy T-Shirts Wrangler
Americana Tee in Navy OfferCHF24.90 Regular priceCHF34.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!