Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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238 products

Short-sleeved 1-pocket shirt in Deep Depths Shirts WranglerShort-sleeved 1-pocket shirt in Deep Depths Shirts Wrangler
Short-sleeved Western in Caroline Creek Shirts WranglerShort-sleeved Western in Caroline Creek Shirts Wrangler
Short-sleeved Western in mid light wash Shirts WranglerShort-sleeved Western in mid light wash Shirts Wrangler
Short-sleeved shirt in brown and white Shirts WranglerShort-sleeved shirt in brown and white Shirts Wrangler
Short-sleeved W Resort shirt in tan ruby wine Shirts WranglerShort-sleeved W Resort shirt in tan ruby wine Shirts Wrangler
Short-sleeved W Resort shirt in navy floral Shirts WranglerShort-sleeved W Resort shirt in navy floral Shirts Wrangler
Larston in Heritage Haze jeans by WranglerLarston in Heritage Haze jeans by Wrangler
Larston in navy pants WranglerLarston in navy pants Wrangler
Larston in Navy OfferCHF119.90
Larston in Timberwolf pants WranglerLarston in Timberwolf pants Wrangler
Loose boot in Harbor Blue jeans by WranglerLoose boot in Harbor Blue jeans by Wrangler
Vinla Shorts in Dark Sapphire Shorts WranglerVinla Shorts in Dark Sapphire Shorts Wrangler
Vinla Shorts in Agave Green Shorts WranglerVinla Shorts in Agave Green Shorts Wrangler
Jort shorts in iron fawn denim shorts WranglerJort shorts in iron fawn denim shorts Wrangler
Texas shorts in Harbor Blue denim shorts WranglerTexas shorts in Harbor Blue denim shorts Wrangler
Texas shorts in light wash denim shorts WranglerTexas shorts in light wash denim shorts Wrangler
Cargo shorts in dusty olive shorts WranglerCargo shorts in dusty olive shorts Wrangler
Cargo shorts in Golden Wheat Shorts WranglerCargo shorts in Golden Wheat Shorts Wrangler
Polo shirt in worn white T-shirts WranglerPolo shirt in worn white T-shirts Wrangler
Short-sleeved resort shirt in dusty rose Shirts WranglerShort-sleeved resort shirt in dusty rose Shirts Wrangler
Western in Trail Blazer shirts WranglerWestern in Trail Blazer shirts Wrangler
Super Wrangler Jacket in Raw Jackets WranglerSuper Wrangler Jacket in Raw Jackets Wrangler
Trailrider Jacket in Dusk Jackets WranglerTrailrider Jacket in Dusk Jackets Wrangler
Cowboy Cut Vest in Prewashed Indigo Jackets WranglerCowboy Cut Vest in Prewashed Indigo Jackets Wrangler
Cowboy Cut Jacket in Prewashed Indigo Jackets WranglerCowboy Cut Jacket in Prewashed Indigo Jackets Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!