Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Loose Straight in Authentic Medium Jeans WranglerLoose Straight in Authentic Medium Jeans Wrangler
Loose Straight in Authentic Medium OfferCHF87.90 Regular priceCHF109.90
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Texas in Tigers Eye pants WranglerTexas in Tigers Eye pants Wrangler
Texas in Tigers Eye OfferCHF95.90 Regular priceCHF119.90
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Texas Slim in Blue Moon Jeans Wrangler   Texas Slim in Blue Moon Jeans Wrangler
Texas Slim in Blue Moon OfferCHF69.90 Regular priceCHF139.90
Greensboro in Rustic Navy Jeans WranglerGreensboro in Rustic Navy Jeans Wrangler
Greensboro in Wild Horse Jeans Wrangler   Greensboro in Wild Horse Jeans Wrangler
Sign Off Tee in Faded Black T-Shirts Wrangler   Sign Off Tee in Faded Black T-Shirts Wrangler
Easy Belt in Brown Belt Wrangler   Easy Belt in Brown Belt Wrangler
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Texas Slim in Rouge Jeans WranglerTexas Slim in Rouge Jeans Wrangler
Texas Slim in Rouge OfferCHF103.90 Regular priceCHF129.90
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Greensboro in Lead Grey Pants Wrangler   Greensboro in Lead Grey Pants Wrangler
Greensboro in Lead Grey Offer fromCHF 69.90 Regular priceCHF139.90
1 Pkt Shirt in Dark Navy Shirts Wrangler1 Pkt Shirt in Dark Navy Shirts Wrangler
2Sided Belt in Black Belt Wrangler   2Sided Belt in Black Belt Wrangler
Texas in Arm Strong Jeans Wrangler   Texas in Arm Strong Jeans Wrangler
Larston in Deep Ink Jeans Wrangler   Larston in Deep Ink Jeans Wrangler
Logo Tee in White T-Shirts Wrangler   Logo Tee in White T-Shirts Wrangler
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Texas in Tarmac pants WranglerTexas in Tarmac pants Wrangler
Texas in Tarmac OfferCHF95.90 Regular priceCHF119.90
Greensboro in Moonlight Rinse Jeans WranglerGreensboro in Moonlight Rinse Jeans Wrangler
Logo Tee in Navy T-Shirts Wrangler   Logo Tee in Navy T-Shirts Wrangler
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Greensboro Low Stretch in Plaza Taupe Pants Wrangler   Greensboro Low Stretch in Plaza Taupe Pants Wrangler
Greensboro Low Stretch in Plaza Taupe OfferCHF64.90 Regular priceCHF129.90
Straight Low Stretch in Blue Black Jeans Wrangler   Straight Low Stretch in Blue Black Jeans Wrangler
Will Jacket in Classic Blue Jackets WranglerWill Jacket in Classic Blue Jackets Wrangler
1 Pkt Flannel Shirt in Black Wine Shirts Wrangler1 Pkt Flannel Shirt in Black Wine Shirts Wrangler
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Western Indigo Shirt in Vintage Blue Shirts WranglerWestern Indigo Shirt in Vintage Blue Shirts Wrangler
Western Indigo Shirt in Vintage Blue OfferCHF79.90 Regular priceCHF99.90
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Casey Jones Rel Chino Pant in Pelican Pants WranglerCasey Jones Rel Chino Pant in Pelican Pants Wrangler
Casey Jones Rel Chino Pant in Pelican OfferCHF87.90 Regular priceCHF109.90
Sign Off Tee in Vintage White T-Shirts Wrangler   Sign Off Tee in Vintage White T-Shirts Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!