Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Greensboro in Forest Night pants WranglerGreensboro in Forest Night pants Wrangler
Texas in Black pants WranglerTexas in Black pants Wrangler
Texas in Black OfferCHF119.90
Save CHF 11.00
Ls Polo Shirt in Navy T-Shirts WranglerLs Polo Shirt in Navy T-Shirts Wrangler
Ls Polo Shirt in Navy OfferCHF43.90 Regular priceCHF54.90
Save CHF 65.00
Greensboro Low Stretch in Olive Pants Wrangler   Greensboro Low Stretch in Olive Pants Wrangler
Greensboro Low Stretch in Olive OfferCHF64.90 Regular priceCHF129.90
Western Shirt in Rich Black Shirts WranglerWestern Shirt in Rich Black Shirts Wrangler
Save CHF 24.00
Greensboro in Dark Navy Pants WranglerGreensboro in Dark Navy Pants Wrangler
Greensboro in Dark Navy OfferCHF95.90 Regular priceCHF119.90
Texas Slim in Fog Jeans WranglerTexas Slim in Fog Jeans Wrangler
Save CHF 70.00
Greensboro in Dusty Olive Pants Wrangler   Greensboro in Dusty Olive Pants Wrangler
Greensboro in Dusty Olive OfferCHF69.90 Regular priceCHF139.90
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Casey Jones Cargo in Bison Pants Wrangler   Casey Jones Cargo in Bison Pants Wrangler
Casey Jones Cargo in Bison Offer fromCHF 64.90 Regular priceCHF129.90
Texas in Blue Oxide Jeans WranglerTexas in Blue Oxide Jeans Wrangler
Save CHF 13.00
Western Stitch Belt in Cognac Belt WranglerWestern Stitch Belt in Cognac Belt Wrangler
Western Stitch Belt in Cognac OfferCHF51.90 Regular priceCHF64.90
Save CHF 15.00
Scarf Beanie Set in Dark Navy Scarves WranglerScarf Beanie Set in Dark Navy Scarves Wrangler
Scarf Beanie Set in Dark Navy OfferCHF59.90 Regular priceCHF74.90
Save CHF 7.00
Ss 1 Pkt Shirt in Black Shirts WranglerSs 1 Pkt Shirt in Black Shirts Wrangler
Ss 1 Pkt Shirt in Black OfferCHF62.90 Regular priceCHF69.90
13MWZ in Brown pants Wrangler13MWZ in Brown pants Wrangler
13MWZ in Brown OfferCHF99.90
Save CHF 24.00
Greensboro in Ocean Storm Jeans WranglerGreensboro in Ocean Storm Jeans Wrangler
Greensboro in Ocean Storm OfferCHF95.90 Regular priceCHF119.90
Texas Slim in Moonlight Rinse Jeans WranglerTexas Slim in Moonlight Rinse Jeans Wrangler
Spare CHF 14.95
Easy Beanie in Green Caps Wrangler   Easy Beanie in Green Caps Wrangler
Easy Beanie in Green OfferCHF24.95 Regular priceCHF39.90
Straight Low Stretch in Dark Stone Jeans Wrangler   Straight Low Stretch in Dark Stone Jeans Wrangler
Spare CHF 16.00
1 Pkt Indigo Shirt in Icy Indigo Shirts Wrangler1 Pkt Indigo Shirt in Icy Indigo Shirts Wrangler
1 Pkt Indigo Shirt in Icy Indigo OfferCHF63.90 Regular priceCHF79.90
Save CHF 26.00
Cj Rel Cargo Pant in Beech Pants WranglerCj Rel Cargo Pant in Beech Pants Wrangler
Cj Rel Cargo Pant in Beech OfferCHF103.90 Regular priceCHF129.90
Ss 1 Pkt Shirt in White Shirts WranglerSs 1 Pkt Shirt in White Shirts Wrangler
Save CHF 8.00
Shortleeves Solid Tee in Vintage White T-Shirts Wrangler   Shortleeves Solid Tee in Vintage White T-Shirts Wrangler
Shortleeves Solid Tee in Vintage White OfferCHF31.90 Regular priceCHF39.90
Structured Belt in Black Belt Wrangler   Structured Belt in Black Belt Wrangler
Spare CHF 16.00
1 Pkt Corduroy Shirt in Navy Shirts Wrangler1 Pkt Corduroy Shirt in Navy Shirts Wrangler
1 Pkt Corduroy Shirt in Navy OfferCHF63.90 Regular priceCHF79.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!