Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Easy Belt in Black Belt Wrangler   Easy Belt in Black Belt Wrangler
Western Stitch Belt in Black Belt WranglerWestern Stitch Belt in Black Belt Wrangler
Loose Boot in Nightfall Jeans WranglerLoose Boot in Nightfall Jeans Wrangler
124Mj in Nightfall Jackets Wrangler124Mj in Nightfall Jackets Wrangler
3 Pack Tee in White Navy Black T-Shirts Wrangler3 Pack Tee in White Navy Black T-Shirts Wrangler
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Greensboro in Navy Tint Jeans WranglerGreensboro in Navy Tint Jeans Wrangler
Greensboro in Marine Tint Offer fromCHF 103.90 Regular priceCHF129.90
Save CHF 15.00
Scarf Beanie Set in Mid Grey Mel Scarves WranglerScarf Beanie Set in Mid Grey Mel Scarves Wrangler
Scarf Beanie Set in Mid Grey Mel OfferCHF59.90 Regular priceCHF74.90
Save CHF 11.00
Ls Polo Shirt in Black T-Shirts WranglerLs Polo Shirt in Black T-Shirts Wrangler
Ls Polo Shirt in Black OfferCHF43.90 Regular priceCHF54.90
Spare CHF 16.00
1 Pkt Shirt in Indigo Valley Shirts Wrangler1 Pkt Shirt in Indigo Valley Shirts Wrangler
1 Pkt Shirt in Indigo Valley OfferCHF63.90 Regular priceCHF79.90
Save CHF 14.00
Longsleeves Shirt in White Oxford Shirts Wrangler   Longsleeves Shirt in White Oxford Shirts Wrangler
Longsleeves Shirt in White Oxford OfferCHF55.90 Regular priceCHF69.90
13MWZ in Wrangler Blue Jeans Wrangler13MWZ in Wrangler Blue Jeans Wrangler
1 Pkt Indigo Shirt in Dusty Blue Shirts Wrangler1 Pkt Indigo Shirt in Dusty Blue Shirts Wrangler
Vintage Tee in Faded Black T-Shirts WranglerVintage Tee in Faded Black T-Shirts Wrangler
Greensboro in Mood Indigo Wrangler pantsGreensboro in Mood Indigo Wrangler pants
3 Pack Tee in White T-Shirts Wrangler3 Pack Tee in White T-Shirts Wrangler
Save CHF 9.00
Sign Off Beanie in Fired Brick Caps WranglerSign Off Beanie in Fired Brick Caps Wrangler
Sign Off Beanie in Fired Brick OfferCHF35.90 Regular priceCHF44.90
Save CHF 13.00
Western Stitch Belt in Black Belt WranglerWestern Stitch Belt in Black Belt Wrangler
Western Stitch Belt in Black OfferCHF51.90 Regular priceCHF64.90
Spare CHF 16.00
Turtleneck in Navy Sweater WranglerTurtleneck in Navy Sweater Wrangler
Turtleneck in Navy OfferCHF63.90 Regular priceCHF79.90
Spare CHF 22.00
River in Bedazzled Blue Jeans WranglerRiver in Bedazzled Blue Jeans Wrangler
River in Bedazzled Blue OfferCHF87.90 Regular priceCHF109.90
Sign Off Tee in Navy T-Shirts Wrangler   Sign Off Tee in Navy T-Shirts Wrangler
Will Shirt in Fired Brick Shirts WranglerWill Shirt in Fired Brick Shirts Wrangler
13Mwz in Iron Forge Jeans Wrangler13Mwz in Iron Forge Jeans Wrangler
Western in Green Tan Shirts WranglerWestern in Green Tan Shirts Wrangler
Save CHF 7.00
Americana Tee in Navy T-Shirts WranglerAmericana Tee in Navy T-Shirts Wrangler
Americana Tee in Navy OfferCHF27.90 Regular priceCHF34.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!