Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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Cosme Pant in Light Enzyme Jeans GASCosme Pant in Light Enzyme Jeans GAS
Cosme Pant in Light Enzyme OfferCHF179.90 Regular priceCHF199.90
Frontier in Jungle Jasper Jeans WranglerFrontier in Jungle Jasper Jeans Wrangler
Frontier in Rinsed Night Jeans WranglerFrontier in Rinsed Night Jeans Wrangler
Save CHF 10.00
Oscar in Anchor Jeans LeeOscar in Anchor Jeans Lee
Oscar in Anchor OfferCHF89.90 Regular priceCHF99.90
Save CHF 13.00
Rider Classic in Close Call Jeans LeeRider Classic in Close Call Jeans Lee
Rider Classic in Close Call OfferCHF116.90 Regular priceCHF129.90
Rider Classic in Eye Spy Jeans LeeRider Classic in Eye Spy Jeans Lee
Frontier in Coal Dust Jeans Wrangler   Frontier in Coal Dust Jeans Wrangler
Frontier in Jet Wash Jeans Wrangler   Frontier in Jet Wash Jeans Wrangler
Save CHF 24.00
Frontier in Outlaw Indigo Jeans Wrangler   Frontier in Outlaw Indigo Jeans Wrangler
Frontier in Outlaw Indigo OfferCHF95.90 Regular priceCHF119.90
Save CHF 26.00
Oscar in Natural Grey Jeans Lee   Oscar in Natural Grey Jeans Lee
Oscar in Natural Grey OfferCHF103.90 Regular priceCHF129.90
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Oscar in Eclipse Blue Jeans Lee   Oscar in Eclipse Blue Jeans Lee
Oscar in Eclipse Blue OfferCHF95.90 Regular priceCHF119.90
West in Nostalgia Jeans Lee   West in Nostalgia Jeans Lee
West in Nostalgia OfferCHF119.90
Save CHF 26.00
Rider Classic in Charred Black Jeans Lee   Rider Classic in Charred Black Jeans Lee
Rider Classic in Charred Black OfferCHF103.90 Regular priceCHF129.90
Rider Classic in Hyper Dark Jeans Lee   Rider Classic in Hyper Dark Jeans Lee
Save CHF 90.00
JMB Printed Jeans in Dark Shade Jeans Lee   JMB Printed Jeans in Dark Shade Jeans Lee
JMB Printed Jeans in Dark Shade OfferCHF89.90 Regular priceCHF179.90
Save CHF 70.00
Frontier in Rattlesnake Jeans Wrangler   Frontier in Rattlesnake Jeans Wrangler
Frontier in Rattlesnake OfferCHF69.90 Regular priceCHF139.90
West in Worn In Jeans Lee   West in Worn In Jeans Lee
West in Worn In OfferCHF139.90
Save CHF 65.00
West in off white jeans Lee   West in off white jeans Lee
West in Off White OfferCHF64.90 Regular priceCHF129.90
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West in Flying High Jeans Lee   West in Flying High Jeans Lee
West in Flying High Offer fromCHF 69.90 Regular priceCHF139.90
Rider Classic in Light The Way Jeans Lee   Rider Classic in Light The Way Jeans Lee
Oscar in downtown jeans Lee   Oscar in downtown jeans Lee
Oscar in Downtown OfferCHF139.90
West in vintage wear jeans Lee   West in vintage wear jeans Lee
West in Vintage Wear OfferCHF139.90
Save CHF 65.00
Redding in Hydrogen Jeans Wrangler   Redding in Hydrogen Jeans Wrangler
Redding in Hydrogen OfferCHF64.90 Regular priceCHF129.90
Oscar in Black Star Jeans Lee   Oscar in Black Star Jeans Lee
Oscar in Black Star OfferCHF129.90

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.