Denim Collection at BrandsLoft

Denim Collection

Denim is more than just a fabric - it's a statement and a way of life! Whether as classic jeans, Western denim shirts, casual denim jackets or in the form of denim shorts and denim dresses. Our denim fashion impresses with its high quality, modern design and always comfortable fit. Whether you're looking for a casual street style or an elegant look, you'll find it here.
At BrandsLoft , you can dress from head to toe in denim. We love and live denim!

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Jeans
Jake in Black 90's Comfort Jeans MaviJake in Black 90's Comfort Jeans Mavi
Jake in mid-used jeans by MaviJake in mid-used jeans by Mavi
Kendra in Lt Brushed Glam Jeans MaviKendra in Lt Brushed Glam Jeans Mavi
Marcus in Vintage Indigo Comfort Jeans by MaviMarcus in Vintage Indigo Comfort Jeans by Mavi
Groovy Wide Leg Jean in Denim Jeans WranglerGroovy Wide Leg Jean in Denim Jeans Wrangler
Lainey Flare in Washed Red Jeans WranglerLainey Flare in Washed Red Jeans Wrangler
Flame Pull On Flare in Rinse Jeans WranglerFlame Pull On Flare in Rinse Jeans Wrangler
Loose Straight in Blissful Jeans by WranglerLoose Straight in Blissful Jeans by Wrangler
Larston in Heritage Haze jeans by WranglerLarston in Heritage Haze jeans by Wrangler
World Wide in Eclipse Deep Jeans WranglerWorld Wide in Eclipse Deep Jeans Wrangler
Low Rise Boot in Southeast Jeans WranglerLow Rise Boot in Southeast Jeans Wrangler
Canyon in Lasso Twilight Jeans WranglerCanyon in Lasso Twilight Jeans Wrangler
Straight in American Blue Jeans WranglerStraight in American Blue Jeans Wrangler
Bootcut in Raven Jeans WranglerBootcut in Raven Jeans Wrangler
Bootcut in Raven OfferCHF119.90
Greensboro in Harbor Blue Jeans WranglerGreensboro in Harbor Blue Jeans Wrangler
Greensboro in Stormforge Blue Jeans WranglerGreensboro in Stormforge Blue Jeans Wrangler
Super Wrangler jeans in raw denim WranglerSuper Wrangler jeans in raw denim Wrangler
Greensboro in Tobacco IceGreensboro in Tobacco Ice
Greensboro in Dandelion Summer jeans by WranglerGreensboro in Dandelion Summer jeans by Wrangler
Texas Slim in Blue Jam Jeans WranglerTexas Slim in Blue Jam Jeans Wrangler
Wonder With Pockets in Medium Light Jeans Salsa JeansWonder With Pockets in Medium Light Jeans Salsa Jeans
Wonder Bootcut Pockets in Medium Light Jeans Salsa JeansWonder Bootcut Pockets in Medium Light Jeans Salsa Jeans
Flap Pocket Jessica in Current Affair Jeans by LeeFlap Pocket Jessica in Current Affair Jeans by Lee
Barrel 5 Pocket in Modern Maker Jeans by LeeBarrel 5 Pocket in Modern Maker Jeans by Lee

Denim Collection at BrandsLoft

At BrandsLoft you'll find denim fashion for Women and Men. We have a large selection of denim jeans in various colors and fits and together we will find the perfect denim for every figure and body shape. But denim doesn't have to mean jeans. Bring variation to your outfit and add a denim accent in the form of denim shirts or denim jackets in combination with chinos , pants or skirts. Or would you rather opt for the trendy double denim look? There are no limits to denim styling!

Frequently asked questions

Denim: jeans, jackets & more - fashion for Women & Men

Denim doesn't always have to mean jeans, as the denim fabric is currently more popular than it has been for a long time. In addition to the classic look of denim trousers, denim is also particularly popular in the form of denim shirts, denim jackets or even denim dresses. In summer temperatures, denim shorts or denim skirts in combination with airy T-shirts are very popular. Whether light, dark, washed out or dyed deep blue - few fabrics are as versatile as denim. Immerse yourself in our varied range!

Authentic Western denim or a modern interpretation

Denim brands on trend

Denim quickly developed from a robust material for workwear to an iconic status in the fashion world. Nowadays, denim is also an integral part of the big runway shows of renowned designers. At BrandsLoft , you will find Lee Denim, an iconic pioneer of pants since 1889, authentic and robust jeans with a Western from Wrangler or modern and trendy denim fashion from Mavi as well as figure-hugging cuts with a perfect fit from Salsa Jeans. As a men's specialist, Gardeur also offers timeless denim pants of the highest quality.

From robust worker's garment to fashion phenomenon

The origin of denim - a fabric with a history

Where does the name "denim" come from? Denim is derived from "Serge de Nîmes". Nîmes is the name of the city in France where the robust cotton fabric with a diagonal weave was first woven in the 17th century. Two centuries later, the fabric found its way to the USA, where it was made famous by Levi Strauss. The robust and hard-wearing properties of denim were perfect for workers' clothing and blue jeans quickly achieved cult status. After the 19th century, denim developed from a fabric for workers, farmers and cowboys into a global fashion phenomenon. Alongside Levi's, the following brands established themselves Lee in 1889 and Wrangler in 1947 established themselves as manufacturers of robust denim clothing. Later, denim gained increasing fame through Hollywood films and became a symbol of rebellion and youth culture. The hippie movement in the 1960s and 1970s began to embroider flare jeans and make them more fashionable, until the first designer jeans were created a few years later. In the 1990s, baggy jeans became an integral part of the hip-hop scene and denim is now available in a wide variety of shapes and colors. Denim has reinvented itself again and again over the centuries and is now an indispensable part of the fashion world. Hardly any other fabric manages to reflect so many cultures, subcultures and styles. Whether as classic jeans, a jacket or a dress - denim remains timeless forever.