Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Ss W Resort Shirt in Natural Stripe Shirts WranglerSs W Resort Shirt in Natural Stripe Shirts Wrangler
Ss W Resort Shirt in Natural Stripe OfferCHF71.90 Regular priceCHF79.90
Texas Slim in Blue Jam Jeans WranglerTexas Slim in Blue Jam Jeans Wrangler
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Frontier Short in Frost denim shorts WranglerFrontier Short in Frost denim shorts Wrangler
Frontier Short in Frost OfferCHF71.90 Regular priceCHF79.90
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Texas Shorts in Slate Shade denim shorts WranglerTexas Shorts in Slate Shade denim shorts Wrangler
Texas Shorts in Slate Shade OfferCHF62.90 Regular priceCHF69.90
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Roller Buckle Belt in Brown Belt WranglerRoller Buckle Belt in Brown Belt Wrangler
Roller Buckle Belt in Brown OfferCHF48.90 Regular priceCHF54.90
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Corduroy Cap in Navy Caps WranglerCorduroy Cap in Navy Caps Wrangler
Corduroy Cap in Navy OfferCHF39.90 Regular priceCHF44.90
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River in Treasures Jeans Wrangler   River in Treasures Jeans Wrangler
River in Treasures OfferCHF64.90 Regular priceCHF129.90
Longsleeves Shirt in White Oxford Shirts Wrangler   Longsleeves Shirt in White Oxford Shirts Wrangler
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Frontier in Winner Jeans Wrangler   Frontier in Winner Jeans Wrangler
Frontier in Winner OfferCHF64.90 Regular priceCHF129.90
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Greensboro in Vaporous Gray Pants WranglerGreensboro in Vaporous Gray Pants Wrangler
Greensboro in Vaporous Gray OfferCHF107.90 Regular priceCHF119.90
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Texas Slim in Dark Navy Pants WranglerTexas Slim in Dark Navy Pants Wrangler
Texas Slim in Dark Navy OfferCHF98.90 Regular priceCHF109.90
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Greensboro Low Stretch in Turbulence Pants Wrangler   Greensboro Low Stretch in Turbulence Pants Wrangler
Greensboro Low Stretch in Turbulence Offer fromCHF 64.90 Regular priceCHF129.90
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Ss Shirt in Red Shirts WranglerSs Shirt in Red Shirts Wrangler
Ss Shirt in Red OfferCHF64.90 Regular priceCHF74.90
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Small Graphic Tee in Vintage White T-Shirts WranglerSmall Graphic Tee in Vintage White T-Shirts Wrangler
Small Graphic Tee in Vintage White OfferCHF35.90 Regular priceCHF39.90
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Polo Shirt in White T-Shirts WranglerPolo Shirt in White T-Shirts Wrangler
Polo Shirt in White OfferCHF44.90 Regular priceCHF49.90
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1 Pkt Shirt in Navy Shirts Wrangler1 Pkt Shirt in Navy Shirts Wrangler
1 Pkt Shirt in Navy OfferCHF66.90 Regular priceCHF74.90
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Ss Western Shirt in Flamingo Indigo Shirts WranglerSs Western Shirt in Flamingo Indigo Shirts Wrangler
Ss Western Shirt in Flamingo Indigo OfferCHF71.90 Regular priceCHF79.90
River in Chante Jeans WranglerRiver in Chante Jeans Wrangler
River in Chante OfferCHF119.90
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Rodeo Utility Jacket in Timberwolf Jackets WranglerRodeo Utility Jacket in Timberwolf Jackets Wrangler
Rodeo Utility Jacket in Timberwolf OfferCHF134.90 Regular priceCHF149.90
Frontier in Rinsed Night Jeans WranglerFrontier in Rinsed Night Jeans Wrangler
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Regular in Blue Black Jeans Wrangler   Regular in Blue Black Jeans Wrangler
Regular in Blue Black OfferCHF89.90 Regular priceCHF99.90
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One Pocket Shirt in Blue Indigo Shirts Wrangler   One Pocket Shirt in Blue Indigo Shirts Wrangler
One Pocket Shirt in Blue Indigo OfferCHF63.90 Regular priceCHF79.90
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Easy Beanie in Green Caps Wrangler   Easy Beanie in Green Caps Wrangler
Easy Beanie in Green OfferCHF31.90 Regular priceCHF39.90
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Texas High Stretch in Rustic Jeans Wrangler   Texas High Stretch in Rustic Jeans Wrangler
Texas High Stretch in Rustic OfferCHF90.90 Regular priceCHF129.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!