Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Ss Resort Shirt in Navy Stripe Shirts WranglerSs Resort Shirt in Navy Stripe Shirts Wrangler
Ss Resort Shirt in Navy Stripe OfferCHF71.90 Regular priceCHF79.90
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Ss W Resort Shirt in Indigo Stripe Shirts WranglerSs W Resort Shirt in Indigo Stripe Shirts Wrangler
Ss W Resort Shirt in Indigo Stripe OfferCHF71.90 Regular priceCHF79.90
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Western Shirt in Root Beer Shirts Wrangler   Western Shirt in Root Beer Shirts Wrangler
Western Shirt in Root Beer OfferCHF69.90 Regular priceCHF79.90
Shortleeves Solid Tee in Vintage White T-Shirts Wrangler   Shortleeves Solid Tee in Vintage White T-Shirts Wrangler
Oxford Shirt in Dark Navy Shirts Wrangler   Oxford Shirt in Dark Navy Shirts Wrangler
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Texas Slim in Dark Trails Jeans Wrangler   Texas Slim in Dark Trails Jeans Wrangler
Texas Slim in Dark Trails OfferCHF95.90 Regular priceCHF119.90
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124Mj in Far Away Jackets Wrangler   124Mj in Far Away Jackets Wrangler
124Mj in Far Away OfferCHF139.90 Regular priceCHF159.90
2Pack Sign Off Tee in Real Navy T-Shirts Wrangler   2Pack Sign Off Tee in Real Navy T-Shirts Wrangler
Bryson Low Stretch in Smoke Sea Jeans Wrangler   Bryson Low Stretch in Smoke Sea Jeans Wrangler
W Eagle Belt in Cognac Belt WranglerW Eagle Belt in Cognac Belt Wrangler
Texas Shorts in Ocean Surge denim shorts WranglerTexas Shorts in Ocean Surge denim shorts Wrangler
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Small Graphic Tee in Dusty Blue T-Shirts WranglerSmall Graphic Tee in Dusty Blue T-Shirts Wrangler
Small Graphic Tee in Dusty Blue OfferCHF29.90 Regular priceCHF34.90
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Ringer Tee in Vintage White T-Shirts WranglerRinger Tee in Vintage White T-Shirts Wrangler
Ringer Tee in Vintage White OfferCHF35.90 Regular priceCHF39.90
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Ss Shirt in Pacific Stripe Shirts WranglerSs Shirt in Pacific Stripe Shirts Wrangler
Ss Shirt in Pacific Stripe OfferCHF62.90 Regular priceCHF69.90
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Small Logo Tee in Vintage White T-Shirts WranglerSmall Logo Tee in Vintage White T-Shirts Wrangler
Small Logo Tee in Vintage White OfferCHF35.90 Regular priceCHF39.90
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Graphic Tee in Navy T-Shirts WranglerGraphic Tee in Navy T-Shirts Wrangler
Graphic Tee in Navy OfferCHF39.90 Regular priceCHF44.90
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1 Pkt Shirt in Tea Shirts Wrangler1 Pkt Shirt in Tea Shirts Wrangler
1 Pkt Shirt in Tea OfferCHF66.90 Regular priceCHF74.90
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Larston in Slate Shade Jeans WranglerLarston in Slate Shade Jeans Wrangler
Larston in Slate Shade OfferCHF107.90 Regular priceCHF119.90
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Greensboro in Slate Shade Jeans WranglerGreensboro in Slate Shade Jeans Wrangler
Greensboro in Slate Shade OfferCHF107.90 Regular priceCHF119.90
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Jort Shorts in Dark Stone denim shorts WranglerJort Shorts in Dark Stone denim shorts Wrangler
Jort Shorts in Dark Stone OfferCHF62.90 Regular priceCHF69.90
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Cj Skater Shorts in Ecru Shorts WranglerCj Skater Shorts in Ecru Shorts Wrangler
Cj Skater Shorts in Ecru OfferCHF71.90 Regular priceCHF79.90
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Horizon in Bohemian Blue Jeans WranglerHorizon in Bohemian Blue Jeans Wrangler
Horizon in Bohemian Blue OfferCHF98.90 Regular priceCHF109.90
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Two Pocket Shirt in Yellow Shirts Wrangler   Two Pocket Shirt in Yellow Shirts Wrangler
Two Pocket Shirt in Yellow OfferCHF89.90 Regular priceCHF99.90
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Larston in Indigo Waves Jeans Wrangler   Larston in Indigo Waves Jeans Wrangler
Larston in Indigo Waves OfferCHF106.90 Regular priceCHF119.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!