Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Greensboro in Azure Fade Jeans Wrangler   Greensboro in Azure Fade Jeans Wrangler
Greensboro in Azure Fade OfferCHF106.90 Regular priceCHF119.90
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Casey Colorblock Shirt in Monks Robe Shirts Wrangler   Casey Colorblock Shirt in Monks Robe Shirts Wrangler
Casey Colorblock Shirt in Monks Robe OfferCHF79.90 Regular priceCHF99.90
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Western Shirt in Green Blue Shirts Wrangler   Western Shirt in Green Blue Shirts Wrangler
Western Shirt in Green Blue OfferCHF79.90 Regular priceCHF99.90
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Sign Off Beanie in Dahlia Caps Wrangler   Sign Off Beanie in Dahlia Caps Wrangler
Sign Off Beanie in Dahlia OfferCHF35.90 Regular priceCHF44.90
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Corduroy Cap in Dahlia Caps Wrangler   Corduroy Cap in Dahlia Caps Wrangler
Corduroy Cap in Dahlia OfferCHF35.90 Regular priceCHF44.90
Greensboro in The Stone Ride Jeans Wrangler   Greensboro in The Stone Ride Jeans Wrangler
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Greensboro Low Stretch in Reflections Jeans Wrangler   Greensboro Low Stretch in Reflections Jeans Wrangler
Greensboro Low Stretch in Reflections Offer fromCHF 89.90 Regular priceCHF109.90
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LS Rugged Utility Shirt in Bungee Cord Shirts Wrangler   LS Rugged Utility Shirt in Bungee Cord Shirts Wrangler
LS Rugged Utility Shirt in Bungee Cord OfferCHF49.90 Regular priceCHF99.90
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Texas Slim Medium Stretch in Free Way Jeans Wrangler   Texas Slim Medium Stretch in Free Way Jeans Wrangler
Texas Slim Medium Stretch in Free Way Offer fromCHF 64.90 Regular priceCHF129.90
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W Logo Cap in Leprechaun Green Caps Wrangler   W Logo Cap in Leprechaun Green Caps Wrangler
W Logo Cap in Leprechaun Green OfferCHF19.90 Regular priceCHF39.90
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Greensboro in Navy Pants WranglerGreensboro in Navy Pants Wrangler
Greensboro in Navy OfferCHF98.90 Regular priceCHF109.90
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Greensboro in Tea pants WranglerGreensboro in Tea pants Wrangler
Greensboro in Tea OfferCHF98.90 Regular priceCHF109.90
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Texas in Faded Black Pants WranglerTexas in Faded Black Pants Wrangler
Texas in Faded Black OfferCHF98.90 Regular priceCHF109.90
Casey Jones Rel Chino Pant in Pelican Pants WranglerCasey Jones Rel Chino Pant in Pelican Pants Wrangler
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Greensboro Low Stretch in Dark Navy Pants Wrangler   Greensboro Low Stretch in Dark Navy Pants Wrangler
Greensboro Low Stretch in Dark Navy Offer fromCHF 64.90 Regular priceCHF129.90
Texas Slim in Fog Jeans WranglerTexas Slim in Fog Jeans Wrangler
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Sign Off Tee in Seafoam Green T-Shirts WranglerSign Off Tee in Seafoam Green T-Shirts Wrangler
Sign Off Tee in Seafoam Green OfferCHF29.90 Regular priceCHF34.90
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River in Bedazzled Blue Jeans WranglerRiver in Bedazzled Blue Jeans Wrangler
River in Bedazzled Blue OfferCHF98.90 Regular priceCHF109.90
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Graphic Tee in Nantucket T-Shirts WranglerGraphic Tee in Nantucket T-Shirts Wrangler
Graphic Tee in Nantucket OfferCHF39.90 Regular priceCHF44.90
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Refined Polo Shirt in Orange T-Shirts WranglerRefined Polo Shirt in Orange T-Shirts Wrangler
Refined Polo Shirt in Orange OfferCHF48.90 Regular priceCHF54.90
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Ss 1 Pkt Shirt in Crepe Indigo Shirts WranglerSs 1 Pkt Shirt in Crepe Indigo Shirts Wrangler
Ss 1 Pkt Shirt in Crepe Indigo OfferCHF66.90 Regular priceCHF74.90
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Ss Resort Shirt in Blue Geo Shirts WranglerSs Resort Shirt in Blue Geo Shirts Wrangler
Ss Resort Shirt in Blue Geo OfferCHF71.90 Regular priceCHF79.90
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Frontier in Coal Dust Jeans Wrangler   Frontier in Coal Dust Jeans Wrangler
Frontier in Coal Dust OfferCHF106.90 Regular priceCHF119.90
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Parka Jacket in Mole Jackets Wrangler   Parka Jacket in Mole Jackets Wrangler
Parka Jacket in Mole OfferCHF169.90 Regular priceCHF239.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!