Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Detachable Sleeve Jacket in Black Jackets Wrangler   Detachable Sleeve Jacket in Black Jackets Wrangler
Detachable Sleeve Jacket in Black OfferCHF109.90 Regular priceCHF219.90
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Texas Slim High Stretch In On Point Jeans Wrangler   Texas Slim High Stretch In On Point Jeans Wrangler
Texas Slim High Stretch in On Point Offer fromCHF 69.90 Regular priceCHF139.90
Scarf Beanie Set in Mid Grey Mel Scarves WranglerScarf Beanie Set in Mid Grey Mel Scarves Wrangler
Scarf Beanie Set in Dark Navy Scarves WranglerScarf Beanie Set in Dark Navy Scarves Wrangler
Greensboro in Rustic Navy Jeans WranglerGreensboro in Rustic Navy Jeans Wrangler
Knit Sweater in Fired Brick Pullover WranglerKnit Sweater in Fired Brick Pullover Wrangler
Knit Sweater in Black Sweater WranglerKnit Sweater in Black Sweater Wrangler
Turtleneck in Navy Sweater WranglerTurtleneck in Navy Sweater Wrangler
Turtleneck in Black Sweater WranglerTurtleneck in Black Sweater Wrangler
Vintage Tee in Birch T-Shirts WranglerVintage Tee in Birch T-Shirts Wrangler
Ls Baseball Tee in Black Iris T-Shirts WranglerLs Baseball Tee in Black Iris T-Shirts Wrangler
Cj Pocket Tee in Faded Black T-Shirts WranglerCj Pocket Tee in Faded Black T-Shirts Wrangler
Sign Off Crew in Aloe Sweatshirts WranglerSign Off Crew in Aloe Sweatshirts Wrangler
Sign Off Hoodie in Navy Wrangler hoodieSign Off Hoodie in Navy Wrangler hoodie
Western Indigo Shirt in Vintage Blue Shirts WranglerWestern Indigo Shirt in Vintage Blue Shirts Wrangler
1 Pkt Indigo Shirt in Icy Indigo Shirts Wrangler1 Pkt Indigo Shirt in Icy Indigo Shirts Wrangler
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Oxford shirt in Indigo Oxford shirts WranglerOxford shirt in Indigo Oxford shirts Wrangler
Oxford Shirt in Indigo Oxford OfferCHF64.90 Regular priceCHF74.90
Packable Puffer in Navy Jackets WranglerPackable Puffer in Navy Jackets Wrangler
Packable Puffer in Dusty Olive Jackets WranglerPackable Puffer in Dusty Olive Jackets Wrangler
Packable Puffer in Black Jackets WranglerPackable Puffer in Black Jackets Wrangler
Anti Fit Jacket in Light Ice Jackets WranglerAnti Fit Jacket in Light Ice Jackets Wrangler
Corduroy Cap in Mole Caps WranglerCorduroy Cap in Mole Caps Wrangler
Ss Western Shirt in Authentic Tint Shirts WranglerSs Western Shirt in Authentic Tint Shirts Wrangler
Ss W Resort Shirt in Natural Stripe Shirts WranglerSs W Resort Shirt in Natural Stripe Shirts Wrangler

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!