Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Small Logo Tee in Banana Crepe T-Shirts WranglerSmall Logo Tee in Banana Crepe T-Shirts Wrangler
Small Logo Tee in Banana Crepe OfferCHF35.90 Regular priceCHF39.90
Ss 1 Pkt Shirt in Black Shirts WranglerSs 1 Pkt Shirt in Black Shirts Wrangler
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Texas Shorts in Meadow Haze denim shorts WranglerTexas Shorts in Meadow Haze denim shorts Wrangler
Texas Shorts in Meadow Haze OfferCHF62.90 Regular priceCHF69.90
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Turtleneck in Dark Navy Sweater Wrangler   Turtleneck in Dark Navy Sweater Wrangler
Turtleneck in Dark Navy OfferCHF63.90 Regular priceCHF79.90
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Longsleeves Sign Off Tee in Worn White T-Shirts Wrangler   Longsleeves Sign Off Tee in Worn White T-Shirts Wrangler
Longsleeves Sign Off Tee in Worn White OfferCHF31.90 Regular priceCHF39.90
River in Sundown Blue Jeans WranglerRiver in Sundown Blue Jeans Wrangler
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Larston High Stretch in Rough Rided Jeans Wrangler   Larston High Stretch in Rough Rided Jeans Wrangler
Larston High Stretch in Rough Rided Offer fromCHF 69.90 Regular priceCHF139.90
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Cj Rel Cargo Pant in Kelp Pants WranglerCj Rel Cargo Pant in Kelp Pants Wrangler
Cj Rel Cargo Pant in Kelp OfferCHF107.90 Regular priceCHF119.90
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FWDS 5 Pocket Pant in Black Pants Wrangler   FWDS 5 Pocket Pant in Black Pants Wrangler
FWDS 5 Pocket Pant in Black Offer fromCHF 44.90 Regular priceCHF89.90
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Small Graphic Tee in Vintage White T-Shirts WranglerSmall Graphic Tee in Vintage White T-Shirts Wrangler
Small Graphic Tee in Vintage White OfferCHF29.90 Regular priceCHF34.90
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Small Logo Tee in Shrimp T-Shirts WranglerSmall Logo Tee in Shrimp T-Shirts Wrangler
Small Logo Tee in Shrimp OfferCHF35.90 Regular priceCHF39.90
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Small Logo Tee in Niagara Mist T-Shirts WranglerSmall Logo Tee in Niagara Mist T-Shirts Wrangler
Small Logo Tee in Niagara Mist OfferCHF35.90 Regular priceCHF39.90
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Ss Shirt in Tan Stripe Shirts WranglerSs Shirt in Tan Stripe Shirts Wrangler
Ss Shirt in Tan Stripe OfferCHF62.90 Regular priceCHF69.90
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Americana Tee in Faded Black T-Shirts WranglerAmericana Tee in Faded Black T-Shirts Wrangler
Americana Tee in Faded Black OfferCHF29.90 Regular priceCHF34.90
Greensboro in Moonlight Rinse Jeans WranglerGreensboro in Moonlight Rinse Jeans Wrangler
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Greensboro in Denim Dusk Jeans WranglerGreensboro in Denim Dusk Jeans Wrangler
Greensboro in Denim Dusk OfferCHF116.90 Regular priceCHF129.90
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Longsleeves Graphic Tee in Vintage White T-Shirts Wrangler   Longsleeves Graphic Tee in Vintage White T-Shirts Wrangler
Longsleeves Graphic Tee in Vintage White OfferCHF39.90 Regular priceCHF49.90
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West Belt in Black Belt Wrangler   West Belt in Black Belt Wrangler
West Belt in Black OfferCHF34.90 Regular priceCHF69.90
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One Pocket Shirt in Dahlia Shirts Wrangler   One Pocket Shirt in Dahlia Shirts Wrangler
One Pocket Shirt in Dahlia OfferCHF44.90 Regular priceCHF89.90
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Texas Low Stretch in Rapture Jeans Wrangler   Texas Low Stretch in Rapture Jeans Wrangler
Texas Low Stretch in Rapture OfferCHF116.90 Regular priceCHF129.90
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Frontier in Wrangler Blue Jeans Wrangler   Frontier in Wrangler Blue Jeans Wrangler
Frontier in Wrangler Blue OfferCHF64.90 Regular priceCHF129.90
Structured Belt in Black Belt Wrangler   Structured Belt in Black Belt Wrangler
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Casey Jones Chino in Tea Leaf Pants Wrangler   Casey Jones Chino in Tea Leaf Pants Wrangler
Casey Jones Chino in Tea Leaf OfferCHF64.90 Regular priceCHF129.90
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Stripe Polo Shirt in Navy T-Shirts WranglerStripe Polo Shirt in Navy T-Shirts Wrangler
Stripe Polo Shirt in Navy OfferCHF48.90 Regular priceCHF54.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!