Wrangler Men

Wrangler's story does not begin on the catwalk, but in the middle of the rodeo arena. The aim was to create clothing that could withstand the rough demands of cowboys. The legendary "Authentic Western Jeans" were born out of this aspiration. Since then, the name Wrangler has stood for uncompromising durability, authenticity and style. It is precisely these values that have made Wrangler what it is today: a global icon of denim culture. We also have high-quality shirts, casual T-shirts, robust jackets and much more to go with our timeless jeans!

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Loose Straight in Authentic Medium Jeans WranglerLoose Straight in Authentic Medium Jeans Wrangler
Loose Straight in Authentic Medium OfferCHF87.90 Regular priceCHF109.90
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Ls Polo Shirt in Navy T-Shirts WranglerLs Polo Shirt in Navy T-Shirts Wrangler
Ls Polo Shirt in Navy OfferCHF43.90 Regular priceCHF54.90
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Ss Western Shirt in Blue Shadow Shirts WranglerSs Western Shirt in Blue Shadow Shirts Wrangler
Ss Western Shirt in Blue Shadow OfferCHF48.90 Regular priceCHF69.90
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Chino shorts in Navy Chinoshorts WranglerChino shorts in Navy Chinoshorts Wrangler
Chino Short in Navy OfferCHF48.90 Regular priceCHF69.90
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Cj Cargo Shorts in Kelp Shorts WranglerCj Cargo Shorts in Kelp Shorts Wrangler
Cj Cargo Shorts in Kelp OfferCHF62.90 Regular priceCHF89.90
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Texas Slim in Dark Navy Pants WranglerTexas Slim in Dark Navy Pants Wrangler
Texas Slim in Dark Navy OfferCHF75.95 Regular priceCHF109.90
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Casey Jones Rel Chino Pant in Pelican Pants WranglerCasey Jones Rel Chino Pant in Pelican Pants Wrangler
Casey Jones Rel Chino Pant in Pelican OfferCHF87.90 Regular priceCHF109.90
River in Sundown Blue Jeans WranglerRiver in Sundown Blue Jeans Wrangler
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FWDS 5 Pocket Pant in Black Pants Wrangler   FWDS 5 Pocket Pant in Black Pants Wrangler
FWDS 5 Pocket Pant in Black Offer fromCHF 44.90 Regular priceCHF89.90
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11MWZ in Far Away Jeans Wrangler   11MWZ in Far Away Jeans Wrangler
11MWZ in Far Away OfferCHF64.90 Regular priceCHF129.90
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Greensboro in Dusty Olive Pants Wrangler   Greensboro in Dusty Olive Pants Wrangler
Greensboro in Dusty Olive OfferCHF69.90 Regular priceCHF139.90
Will Jacket in Classic Blue Jackets WranglerWill Jacket in Classic Blue Jackets Wrangler
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Casey Jones Chino in Eclipse Pants Wrangler   Casey Jones Chino in Eclipse Pants Wrangler
Casey Jones Chino in Eclipse Offer fromCHF 64.90 Regular priceCHF129.90
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Sign Off Tee in Bistro Green T-Shirts WranglerSign Off Tee in Bistro Green T-Shirts Wrangler
Sign Off Tee in Bistro Green OfferCHF27.90 Regular priceCHF34.90
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Western Stitch Belt in Cognac Belt WranglerWestern Stitch Belt in Cognac Belt Wrangler
Western Stitch Belt in Cognac OfferCHF51.90 Regular priceCHF64.90
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Western Cord Shirt in Mahogany Shirts WranglerWestern Cord Shirt in Mahogany Shirts Wrangler
Western Cord Shirt in Mahogany OfferCHF71.90 Regular priceCHF89.90
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Ss Western Shirt in Enchanted Black Shirts WranglerSs Western Shirt in Enchanted Black Shirts Wrangler
Ss Western Shirt in Enchanted Black OfferCHF52.90 Regular priceCHF74.90
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Texas Slim Low Stretch in Dark Navy Pants Wrangler   Texas Slim Low Stretch in Dark Navy Pants Wrangler
Texas Slim Low Stretch in Dark Navy OfferCHF64.90 Regular priceCHF129.90
Funnel Neck Zip in Black Sweat Jackets WranglerFunnel Neck Zip in Black Sweat Jackets Wrangler
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124MJ Sherpa in Trouble Maker Jackets Wrangler   124MJ Sherpa in Trouble Maker Jackets Wrangler
124MJ Sherpa in Trouble Maker OfferCHF104.90 Regular priceCHF209.90
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Casey Jones Cargo in Bison Pants Wrangler   Casey Jones Cargo in Bison Pants Wrangler
Casey Jones Cargo in Bison Offer fromCHF 64.90 Regular priceCHF129.90
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Rugged Trail Jogger in Dusty Olive Pants Wrangler   Rugged Trail Jogger in Dusty Olive Pants Wrangler
Rugged Trail Jogger in Dusty Olive OfferCHF54.90 Regular priceCHF109.90
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Greensboro Low Stretch in Turbulence Pants Wrangler   Greensboro Low Stretch in Turbulence Pants Wrangler
Greensboro Low Stretch in Turbulence Offer fromCHF 64.90 Regular priceCHF129.90
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Western Indigo Shirt in Vintage Blue Shirts WranglerWestern Indigo Shirt in Vintage Blue Shirts Wrangler
Western Indigo Shirt in Vintage Blue OfferCHF79.90 Regular priceCHF99.90

From workwear to cultural icon

Wrangler's roots go back to the 1930s, when the Blue Bell Overall Company, the brand's parent company, developed a denim fabric that minimized shrinkage after washing. But it was the vision of designer Bernard "Rodeo Ben" Lichtenstein, who recognized the potential of denim, that led to the founding of Wrangler in Greensboro, North Carolina in 1947 - with the clear aim of doing justice to the rough everyday life of cowboys. The jeans were to offer riders maximum freedom of movement in the saddle, protect them from wind and weather and at the same time guarantee unparalleled durability. As a result, the first pair of jeans was created with the name "11MWZ", where "MW" stood for Men's Wear, "Z" indicated the use of a durable zipper instead of the traditional buttons and the "11" referred to the fabric weight in ounces. This prototype impressed the discerning drovers (Wranglers) so much that they became the first brand ambassadors. Wrangler finally celebrated its global breakthrough in 1962, when the brand successfully conquered the European market. Since then, a Wrangler product has been a must-have for lovers of authentic fashion and an indispensable part of the wardrobe of style-conscious men.

Frequently asked questions

For men who appreciate real quality

Are you looking for clothing that not only looks good, but can really take a beating? Then Wrangler is the right place for you! Here you'll find timeless and authentic styles that are made to stick with you through thick and thin. Click through our collection now, find the perfect pieces and put together outfits that have just as much character as you do!

Texas, River, Greensboro & many more

Men jeans for the style-conscious man

A good pair of jeans is the foundation of every man's wardrobe - and a Wrangler is the perfect basis on which to build your individual style. For example, create a casual look with a timeless classic like the River in Bedazzled Blue: their Tapered fit and classic blue color harmonize perfectly with a T-shirt and leather boots. For a confident business-casual outfit, the Greensboro Low Stretch in Cloudy Skies is the ideal choice in combination with a blazer and shirt. And for a modern city look, we recommend our Texas Slim jeans. They offer a narrower leg, but are deliberately designed to be comfortable enough to wear over boots. For true lovers of the original, we even have the icon par excellence: the 13MWZ Cowboy Cut. Staying true to the original design from 1947, it comes with the recognizable W seam and seven belt loops. Get the authentic vintage look in antique wash or stonewashed or choose a black or dark stone version. Find your new favorite Wrangler now and get a pair of jeans that will last forever!

Robust jackets, casual tops and striking accessories

Wrangler from head to toe

Wrangler has been constantly evolving since it was founded, meaning that the brand now offers many other high-quality products in addition to its iconic jeans, which will equip you perfectly for every adventure and every season. When the days get cooler, the practical Packable Puffer Jacket in olive green is the perfect companion. The robust ripstop material guarantees the well-known Wrangler durability, while the lightweight lining ensures cozy warmth. Thanks to the integrated breast pocket, the jacket can also be folded up compactly. Combine it with our classic knitted sweater for the perfect layering look. Its reddish hue also makes it a real eye-catcher when worn on its own. The Sign Off Tee in dark green is a basic for any outfit - an uncomplicated all-rounder that no closet should be without. Add the finishing touch to your outfit with the Eagle belt in cognac brown full-grain leather. Its striking eagle buckle is an unmistakable statement that perfectly captures the spirit of Wrangler. Discover the whole world of Wrangler now and order conveniently online in our Shop!